Wine Studies: Wine Marketing (AS) Agriculture & Natural Resources Total Units: 26.5

Term Effective: Fall 2024

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Summer 2025

Associate Degree Requirements:

The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:

For all students admitted for the Fall 2009 term or any term thereafter, a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis, is required for each course applied toward the major.

Previous Versions:

Wine Studies: Wine Marketing - effective Fall 2023
Wine Studies: Wine Marketing - effective Fall 2022
Wine Studies: Wine Marketing - effective Fall 2020
Wine Studies: Wine Marketing - effective Fall 2019
Wine Studies: Wine Business and Marketing - effective Fall 2017
Wine Studies: Wine Business and Marketing - effective Spring 2015
Wine Studies: Wine Business and Marketing - effective Summer 2011
Wine Studies: Wine Business and Marketing - effective Fall 2009
Wine Studies: Wine Business and Marketing - effective Spring 2007
Wine Studies: Wine Business and Marketing - effective Fall 2006
Wine Studies: Wine Business and Marketing - effective Fall 2005

Description:

The Wine Studies: Wine Marketing major prepares students with skills such as basic knowledge of retail wine sales, construction a wine marketing plan, applying management and business and wine marketing, describing wine distribution methods and wine markets, and calculating pricing in markets.

In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.

For students interested in the Wine Studies: Wine and Marketing Certificate of Achievement Program, please see SRJC's certificate website.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
  2. Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
  3. Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.

Program Requirements:

The requirements for the Wine Studies: Wine Marketing program are:

  • Complete 26.5 units from
    • Wine Studies: Wine Marketing Requirements

Wine Studies: Wine Marketing Requirements - complete 26.50 units
AGBUS 2Agricultural Computer Applications3.00
BMK 50Marketing3.00
WINE 1Introduction to Viticulture, Winemaking, Wines of the World3.00
WINE 70Beginning Wine Sensory Analysis1.50
WINE 101Wine Sales1.50
WINE 102Wine Marketing1.50
WINE 103Wine Direct to Consumer Sales1.50
WINE 110Advanced Wine Sensory Analysis1.50
Complete a combination totaling at least 4.00 units from the following:
CourseDescriptionUnits
WINE 42.1 AND
Fall Winery Operations2.00
WINE 42.2Spring Winery Operations2.00
WINE 3Introduction to Enology4.00
Complete any combination totaling at least 1.50 units from the following:
CourseDescriptionUnits
WINE 111.1Sonoma American Viticulture Areas-North County1.50
WINE 111.2Sonoma American Viticulture Areas-South County1.50
Complete any combination totaling at least 4.50 units from the following:
CourseDescriptionUnits
AGRI 56Agricultural Enterprise Project2.00-4.00
AGRI 99IAgriculture Internship0.50-8.00
WINE 109Wine Club Creation, Maintenance, and Promotion1.50
WINE 112Wine Regions of California1.50
WINE 116Wines of Italy1.50
WINE 117Wines of France1.50
WINE 119An Examination of Pinot Noir1.50
WINE 123Causation and Detection of Wine Faults1.50
WINE 124Cabernet Sauvignon1.50
WINE 128Developing and Maintaining Wine Social Media Campaigns1.50
WINE 130Wine Service and Hospitality1.50
WINE 131Wine Industry Event Planning1.50

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

Contact
Information		 Phone Email Website
(707) 527-4408
ingo-agnr@santarosa.edu