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Recommended Course Sequence
|Wine Studies: Wine Marketing (AS)
||Agriculture & Natural Resources
Total Units: 26.5
Catalog rights may apply, see a counselor for more information.
Upon successful completion of this program, the student will be able to:
The Wine Studies: Wine Marketing major prepares students with skills such as basic knowledge of retail wine sales, construction a wine marketing plan, applying management and business and wine marketing, describing wine distribution methods and wine markets, and calculating pricing in markets.
In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.
For students interested in the Wine Studies: Wine and Marketing Certificate of Achievement Program, please see SRJC's certificate website.
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.
The requirements for the Wine Studies: Wine Marketing (AS) program are:
Complete 26.5 units from
- Wine Business and Marketing Emphasis Requirements
|Wine Business and Marketing Emphasis Requirements - complete 26.50 units|
|AGBUS 2||Agricultural Computer Applications||3.00|
|WINE 1||Introduction to Viticulture, Winemaking, Wines of the World||3.00|
|WINE 70||Beginning Wine Sensory Analysis||1.50|
|WINE 101||Wine Sales||1.50|
|WINE 102||Wine Marketing||1.50|
|WINE 103||Wine Direct to Consumer Sales||1.50|
|WINE 110||Advanced Wine Sensory Analysis||1.50|
|Complete a combination totaling at least 4.00 units from the following:|
|WINE 42.1 AND||Fall Winery Operations||2.00|
|WINE 42.2||Spring Winery Operations||2.00|
|WINE 3||Introduction to Enology||4.00|
|Complete any combination totaling at least 1.50 units from the following:|
|WINE 111.1||Sonoma American Viticulture Areas-North County||1.50|
|WINE 111.2||Sonoma American Viticulture Areas-South County||1.50|
|Complete any combination totaling at least 4.50 units from the following:|
|AGRI 56||Agricultural Enterprise Project||2.00-4.00|
|AGRI 99||Agriculture Occupational Work Experience||0.50-8.00|
|AGRI 99I||Agriculture Occupational Work Experience Internship||0.50-8.00|
|CUL 256.5||Wine Appreciation||1.50|
|WINE 105||Wine Public Relations||1.50|
|WINE 109||Wine Club Creation, Maintenance and Promotion||1.50|
|WINE 112||Wine Regions of California||1.50|
|WINE 113||Winemakers of Sonoma County||1.50|
|WINE 114||Wines of California and Europe||1.50|
|WINE 116||Wines of Italy||1.50|
|WINE 117||Wines of France||1.50|
|WINE 118||Zinfandel-Grape to Glass||1.50|
|WINE 119||An Examination of Pinot Noir||1.50|
|WINE 121||Wines of Spain||1.50|
|WINE 123||Causation and Detection of Wine Faults||1.00|
|WINE 124||Cabernet Sauvignon Around the World||1.50|
|WINE 125||Napa Valley Appellations||1.50|
|WINE 127.1||Wine Compliance - Licensing||1.50|
|WINE 127.2||Winery Compliance - Required Recordkeeping and Reporting||1.50|
|WINE 128||Developing and Maintaining Wine Social Media Campaigns||1.50|
|WINE 130||Wine Service and Hospitality||1.50|
|WINE 131||Wine Industry Event Planning||1.50|
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Associate Degree Requirements:
The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:
For all students admitted for the Fall 2009 term or any term thereafter,
a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis,
is required for each course applied toward the major.
Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.