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Wine Studies: Wine Business and Marketing (AS) Agriculture & Natural Resources Total Units: 28
A newer version of this program is available. View the latest version here.

Catalog rights may apply, see a counselor for more information.

Term Effective: Fall 2005


The Wine Studies major, with four concentrations, Wine Evaluation and Service, Wine Business and Marketing, Wine and Vines, and Enology, is designed to prepare students for a variety of positions in the wine industry.

In Wine Business and Marketing, students learn many aspects of wine business sales and marketing to effectively market and promote wine, including solid agriculture business classes: computer applications, wine business management, sales and communications, marketing and wine sales and distribution. This program prepares students to pursue a variety of possible wine industry jobs that range from sales representative, direct sales manager, and regional sales manager to wine advertising sales, fine wine sales representative, public relations and marketing coordinator, and wine merchandiser.

For students interested in the Wine Studies: Wine Business and Marketing Career Certificate Program, please see SRJC's certificate website.

Please see the Agriculture and Natural Resources Department website for more information.

Program Requirements:

The requirements for the Wine Studies: Wine Business and Marketing (AS) program are:

  • Complete 28 units from
    • Wine Studies Core Requirements
    • Wine Studies: Wine Business and Marketing Emphasis

Wine Studies Core Requirements - complete 13.00 units
AGBUS 2 Agricultural Computer Applications3.00
WINE 70 Wine Component Tasting1.50
WINE 110 Professional Wine Judging1.50
Complete a combination totaling at least 4.00 units from the following:
WINE 52.1 and WINE 52.2
Complete any combination totaling at least 3.00 units from the following:
WINE 1 World Viticulture and Wine Styles3.00
VIT 1 World Viticulture and Wine Styles3.00
Wine Studies: Wine Business and Marketing Emphasis - complete 15.00 units
AGBUS 62 Agricultural Sales and Communication3.00
WINE 101 Wine Sales and Distribution1.50
WINE 102 Wines in the Global Marketplace - Retail Sales1.50
Complete any combination totaling at least 3.00 units from the following:
AGBUS 60 Agriculture and Wine Business Management3.00
WINE 60 Agriculture and Wine Business Management3.00
Complete any combination totaling at least 3.00 units from the following:
AGBUS 61 Agricultural Marketing3.00
WINE 61 Agricultural Marketing3.00
WINE 100 Wine Marketing Fundamentals3.00
Complete any combination totaling at least 3.00 units from the following:
AGRI 56 Agricultural Enterprise Project2.00-4.00
AGRI 99 Agriculture Occupational Work Experience0.50-8.00
AGRI 99I Agriculture Occupational Work Experience Internship0.50-8.00
CUL 256.6 Wine and Food Affinities1.00
WINE 103 Consumer Direct Wine Sales and Marketing1.50
WINE 105 Wine Public Relations1.50
WINE 106 Media in the Wine and Vineyard Industry1.50
WINE 108 Viticulture and Enology for Tasting Room Personnel1.00
WINE 111 Sonoma County Appellations1.50
WINE 113 Winemakers of Sonoma County1.50
WINE 114 Wines of California and Europe1.50
WINE 115 Wines of California and Australia/New Zealand1.50
WINE 116 Wines of Italy1.50
WINE 117 Wines of France1.50
WINE 130 Wine Service and Hospitality1.50
WINE 131 Wine Industry Event Planning1.50

Term Effective: Fall 2005

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2006

Associate Degree Requirements:

The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:

For all students admitted for the Fall 2009 term or any term thereafter, a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis, is required for each course applied toward the major.

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.


The AGBUS 2 course also fulfills the Information Learning Resource requirement of the major.

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