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The Wine Studies major, with four concentrations, Wine Evaluation and Service, Wine Business and Marketing, Wine and Vines, and Enology, is designed to prepare students for a variety of positions in the wine industry.
In Wine Business and Marketing, students learn many aspects of wine business sales and marketing to effectively market and promote wine, including solid agriculture business classes: computer applications, wine business management, sales and communications, marketing and wine sales and distribution.
This program prepares students to pursue a variety of possible wine industry jobs that range from sales representative, direct sales manager, and regional sales manager to wine advertising sales, fine wine sales representative, public relations and marketing coordinator, and wine merchandiser.
For students interested in the Wine Studies: Wine Business and Marketing Certificate of Achievement Program, please see SRJC's certificate website.
Please see the Agriculture and Natural Resources Department Web site for more information.
Program Student Learning Outcomes
Upon successful completion of this major, the student will be able to:
Recommended Course Sequence
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.
The requirements for the Wine Studies: Wine Business and Marketing (AS) program are:
Complete 26.5 units from
- Wine Studies Core Requirements
- Wine Business and Marketing Emphasis Requirements
|Wine Studies Core Requirements - complete 13.00 units|
|WINE 70||Wine Component Tasting||1.50|
|WINE 110||Professional Wine Judging||1.50|
|AGBUS 2||Agricultural Computer Applications||3.00|
|WINE 1||World Viticulture and Wine Styles||3.00|
|Complete a combination totaling at least 4.00 units from the following:|
|WINE 42.1 AND||Fall Winery Operations||2.00|
|WINE 42.2||Spring Winery Operations||2.00|
|WINE 3||Introduction to Enology||4.00|
|Wine Business and Marketing Emphasis Requirements - complete 13.50 units|
|AGBUS 56||Introduction to Agriculture Business and Management||3.00|
|AGBUS 61||Agricultural/Wine Marketing||3.00|
|WINE 101||Wine Sales and Distribution||1.50|
|WINE 102||Wines in the Global Marketplace - Retail Sales||1.50|
|WINE 103||Consumer Direct Wine Sales and Marketing||1.50|
|Complete any combination totaling at least 3.00 units from the following:|
|AGRI 56||Agricultural Enterprise Project||2.00-4.00|
|AGRI 99||Agriculture Occupational Work Experience||0.50-8.00|
|AGRI 99I||Agriculture Occupational Work Experience Internship||0.50-8.00|
|CUL 256.6||Wine and Food Affinities||1.00|
|WINE 105||Wine Public Relations||1.50|
|WINE 111||Sonoma County American Viticulture Areas||1.50|
|WINE 113||Winemakers of Sonoma County||1.50|
|WINE 114||Wines of California and Europe||1.50|
|WINE 115||Wines of California and Australia/New Zealand||1.50|
|WINE 116||Wines of Italy||1.50|
|WINE 117||Wines of France||1.50|
|WINE 118||Zinfandel-Grape to Glass||1.50|
|WINE 119||An Examination of Pinot Noir||1.50|
|WINE 121||Wines of Spain||1.50|
|WINE 122||Dessert Wines of the World||1.50|
|WINE 124||Cabernet Sauvignon Around the World||1.50|
|WINE 125||Napa Valley Appellations||1.50|
|WINE 130||Wine Service and Hospitality||1.50|
|WINE 131||Wine Industry Event Planning||1.50|
|WINE 150||Artisan Winemaking Operations||2.00|
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Associate Degree Requirements:
The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:
For all students admitted for the Fall 2009 term or any term thereafter,
a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis,
is required for each course applied toward the major.