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Recommended Course Sequence
|Wine Studies: Wine Marketing Certificate
|Agriculture & Natural Resources
Total Units: 26.5
Upon successful completion of this program, the student will be able to:
The Wine Studies: Wine Marketing Certificate of Achievement prepares students with skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculating prices in markets, and basic knowledge of retail wine sales.
In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.
This program prepares students to pursue a variety of possible wine industry jobs that range from Sales Representative, Direct Sales Manager, and Regional Sales Manager to Wine Advising Sales, Fine Wine Sales Representative, Consumer Direct Sales Representative and Manger, Public Relations and Marketing Coordinator, and Wine Merchandiser.
For students interested in an Associate degree, a Wine Studies: Wine and Marketing major is available.
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.
The requirements for the Wine Studies: Wine Marketing Certificate program are:
Complete 26.5 units from
- Wine Studies: Wine Marketing Requirements
|Wine Studies: Wine Marketing Requirements - complete 26.50 units
|Agricultural Computer Applications
|Introduction to Viticulture, Winemaking, Wines of the World
|Beginning Wine Sensory Analysis
|Wine Direct to Consumer Sales
|Advanced Wine Sensory Analysis
|Complete a combination totaling at least 4.00 units from the following:
|WINE 42.1 AND
|Fall Winery Operations
|Spring Winery Operations
|Introduction to Enology
|Complete any combination totaling at least 1.50 units from the following:
|Sonoma American Viticulture Areas-North County
|Sonoma American Viticulture Areas-South County
|Complete any combination totaling at least 4.50 units from the following:
|Agricultural Enterprise Project
|Agriculture Occupational Work Experience Internship
|Wine Public Relations
|Wine Club Creation, Maintenance and Promotion
|Wine Regions of California
|Wines of Italy
|Wines of France
|An Examination of Pinot Noir
|Wines of Spain
|Causation and Detection of Wine Faults
|Wine Compliance - Licensing
|Winery Compliance - Required Recordkeeping and Reporting
|Developing and Maintaining Wine Social Media Campaigns
|Wine Service and Hospitality
|Wine Industry Event Planning
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.