Printer Friendly Version
Evaluation Worksheet
Recommended Course Sequence
| Wine Studies: Wine Business and Marketing Certificate |
Agriculture & Natural Resources |
Total Units: 28 |
|
Catalog rights may apply, see a counselor for more information.
Term Effective:
Fall 2009
Description:
The Wine Studies: Wine Business and Marketing Certificate of Achievement prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.
For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.
Please see the Agriculture and Natural Resources Department website for more information.
Program Student Learning Outcomes
Upon successful completion of this certificate, the student will be able to:
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
Recommended Sequence of Courses
Students interested in a suggested order for taking classes in this program, please view the recommended course sequence.
Program Requirements:
The requirements for the Wine Studies: Wine Business and Marketing Certificate program are:
-
Complete 28 units from
- Wine Studies Core Requirements
- Wine Business and Marketing Emphasis Requirements
| Wine Studies Core Requirements - complete 13.00 units |
| WINE 70 | Wine Component Tasting | 1.50 |
| WINE 110 | Professional Wine Judging | 1.50 |
Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
|---|
| AGBUS 2 | Agricultural Computer Applications | 3.00 |
| AGBUS 7 | Agricultural Economics | 3.00 |
|
Complete a combination totaling at least 4.00 units from the following:
| | Course | Description | Units |
|---|
WINE 42.1 AND
| Fall Winery Operations | 2.00 |
| WINE 42.2 | Spring Winery Operations | 2.00 |
| WINE 3 | Introduction to Enology | 4.00 |
Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
|---|
| WINE 1 | World Viticulture and Wine Styles | 3.00 |
| VIT 1 | World Viticulture and Wine Styles | 3.00 |
|
| |
| Wine Business and Marketing Emphasis Requirements - complete 15.00 units |
| AGBUS 62 | Agricultural Sales and Communication | 3.00 |
| WINE 56 | Introduction to Agriculture and Wine Business Management | 3.00 |
| WINE 101 | Wine Sales and Distribution | 1.50 |
| WINE 102 | Wines in the Global Marketplace - Retail Sales | 1.50 |
| WINE 104 | Agricultural and Wine Marketing Fundamentals | 3.00 |
Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
|---|
| AGRI 56 | Agricultural Enterprise Project | 2.00-4.00 |
| AGRI 99 | Agriculture Occupational Work Experience | 0.50-8.00 |
| AGRI 99I | Agriculture Occupational Work Experience Internship | 0.50-8.00 |
| CUL 256.6 | Wine and Food Affinities | 1.00 |
| WINE 103 | Consumer Direct Wine Sales and Marketing | 1.50 |
| WINE 105 | Wine Public Relations | 1.50 |
| WINE 106 | Media in the Wine and Vineyard Industry | 1.50 |
| WINE 108 | Viticulture and Enology for Tasting Room Personnel | 1.00 |
| WINE 111 | Sonoma County Appellations | 1.50 |
| WINE 113 | Winemakers of Sonoma County | 1.50 |
| WINE 114 | Wines of California and Europe | 1.50 |
| WINE 115 | Wines of California and Australia/New Zealand | 1.50 |
| WINE 116 | Wines of Italy | 1.50 |
| WINE 116.2 | Wines of Northern Italy | 1.50 |
| WINE 117 | Wines of France | 1.50 |
| WINE 118 | Zinfandel--Grape to Glass | 1.50 |
| WINE 119 | Sideways: An Examination of Pinot Noir | 1.50 |
| WINE 120 | ABC's of Starting a Winery | 1.50 |
| WINE 121 | Wines of Spain | 1.50 |
| WINE 122 | Dessert Wines of the World | 1.50 |
| WINE 124 | Cabernet Sauvignon Around the World | 1.50 |
| WINE 125 | Napa Valley Appellations | 1.50 |
| WINE 130 | Wine Service and Hospitality | 1.50 |
| WINE 131 | Wine Industry Event Planning | 1.50 |
| WINE 150 | Amateur Small Scale Winemaking Operations | 2.00 |
| WINE 151 | Wine Growing: From Certified Sustainable to Biodynamic | 1.50 |
|
Term Effective:
Fall 2009
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Term Inactive:
Spring 2015
|
|
|
|
Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.
|
|
|