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Evaluation Worksheet
| Wine Studies: Wine Business and Marketing Certificate |
Agriculture & Natural Resources |
Total Units: 28 |
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Catalog rights may apply, see a counselor for more information.
Term Effective:
Fall 2005
Description:
The Wine Studies: Wine Business and Marketing Career Certificate prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.
For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.
Please see the Agriculture and Natural Resources Department website for more information.
Program Requirements:
The requirements for the Wine Studies: Wine Business and Marketing Certificate program are:
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Complete 28 units from
- Wine Studies Core Requirements
- Wine Studies: Wine Business and Marketing Emphasis
| Wine Studies Core Requirements - complete 13.00 units |
| AGBUS 2 | Agricultural Computer Applications | 3.00 |
| WINE 70 | Wine Component Tasting | 1.50 |
| WINE 110 | Professional Wine Judging | 1.50 |
Complete a combination totaling at least 4.00 units from the following:
| | Course | Description | Units |
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| WINE 53 | Introduction to Enology | 4.00 |
Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
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| WINE 1 | World Viticulture and Wine Styles | 3.00 |
| VIT 1 | World Viticulture and Wine Styles | 3.00 |
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| Wine Studies: Wine Business and Marketing Emphasis - complete 15.00 units |
| AGBUS 62 | Agricultural Sales and Communication | 3.00 |
| WINE 101 | Wine Sales and Distribution | 1.50 |
| WINE 102 | Wines in the Global Marketplace - Retail Sales | 1.50 |
Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
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| AGBUS 60 | Agriculture and Wine Business Management | 3.00 |
| WINE 60 | Agriculture and Wine Business Management | 3.00 |
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Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
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| AGBUS 61 | Agricultural Marketing | 3.00 |
| WINE 61 | Agricultural Marketing | 3.00 |
| WINE 100 | Wine Marketing Fundamentals | 3.00 |
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Complete any combination totaling at least 3.00 units from the following:
| | Course | Description | Units |
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| AGRI 56 | Agricultural Enterprise Project | 2.00-4.00 |
| AGRI 99 | Agriculture Occupational Work Experience | 0.50-8.00 |
| AGRI 99I | Agriculture Occupational Work Experience Internship | 0.50-8.00 |
| CUL 256.6 | Wine and Food Affinities | 1.00 |
| WINE 103 | Consumer Direct Wine Sales and Marketing | 1.50 |
| WINE 105 | Wine Public Relations | 1.50 |
| WINE 106 | Media in the Wine and Vineyard Industry | 1.50 |
| WINE 108 | Viticulture and Enology for Tasting Room Personnel | 1.00 |
| WINE 111 | Sonoma County Appellations | 1.50 |
| WINE 113 | Winemakers of Sonoma County | 1.50 |
| WINE 114 | Wines of California and Europe | 1.50 |
| WINE 115 | Wines of California and Australia/New Zealand | 1.50 |
| WINE 116 | Wines of Italy | 1.50 |
| WINE 117 | Wines of France | 1.50 |
| WINE 130 | Wine Service and Hospitality | 1.50 |
| WINE 131 | Wine Industry Event Planning | 1.50 |
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Term Effective:
Fall 2005
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
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Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.
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It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.
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Notes:
The AGBUS 2 course also fulfills the Information Learning Resource requirement of the major.
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