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Recommended Course Sequence
|Wine Studies: Wine Business and Marketing Certificate
|Agriculture & Natural Resources
Total Units: 26.5
The Wine Studies: Wine Business and Marketing Certificate of Achievement prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.
For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.
Please see the Agriculture and Natural Resources Department website for more information.
Program Student Learning Outcomes
Upon successful completion of this certificate, the student will be able to:
Recommended Course Sequence
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concenpts.
The requirements for the Wine Studies: Wine Business and Marketing Certificate program are:
Complete 26.5 units from
- Wine Studies Core Requirements
- Wine Business and Marketing Emphasis Requirements
|Wine Studies Core Requirements - complete 13.00 units
|Wine Component Tasting
|Professional Wine Judging
|Agricultural Computer Applications
|World Viticulture and Wine Styles
|Complete a combination totaling at least 4.00 units from the following:
|WINE 42.1 AND
|Fall Winery Operations
|Spring Winery Operations
|Introduction to Enology
|Wine Business and Marketing Emphasis Requirements - complete 13.50 units
|Introduction to Agriculture Business and Management
|Wine Sales and Distribution
|Wines in the Global Marketplace - Retail Sales
|Consumer Direct Wine Sales and Marketing
|Complete any combination totaling at least 3.00 units from the following:
|Agricultural Enterprise Project
|Agriculture Occupational Work Experience
|Agriculture Occupational Work Experience Internship
|Wine and Food Affinities
|Wine Public Relations
|Sonoma County American Viticulture Areas
|Winemakers of Sonoma County
|Wines of California and Europe
|Wines of California and Australia/New Zealand
|Wines of Italy
|Wines of France
|Zinfandel-Grape to Glass
|An Examination of Pinot Noir
|Wines of Spain
|Dessert Wines of the World
|Cabernet Sauvignon Around the World
|Napa Valley Appellations
|Wine Service and Hospitality
|Wine Industry Event Planning
|Artisan Winemaking Operations
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.