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Wine Studies: Wine Marketing Certificate Agriculture & Natural Resources Total Units: 26.5
Term Effective: Fall 2020

Description:

The Wine Studies: Wine Marketing Certificate of Achievement prepares students with skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculating prices in markets, and basic knowledge of retail wine sales.

In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.

This program prepares students to pursue a variety of possible wine industry jobs that range from Sales Representative, Direct Sales Manager, and Regional Sales Manager to Wine Advising Sales, Fine Wine Sales Representative, Consumer Direct Sales Representative and Manger, Public Relations and Marketing Coordinator, and Wine Merchandiser.

For students interested in an Associate degree, a Wine Studies: Wine and Marketing major is available.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
  2. Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
  3. Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.

Program Requirements:

The requirements for the Wine Studies: Wine Marketing Certificate program are:

  • Complete 26.5 units from
    • Wine Studies: Wine Marketing Requirements

Wine Studies: Wine Marketing Requirements - complete 26.50 units
AGBUS 2Agricultural Computer Applications3.00
BMK 50Marketing3.00
WINE 1Introduction to Viticulture, Winemaking, Wines of the World3.00
WINE 70Beginning Wine Sensory Analysis1.50
WINE 101Wine Sales1.50
WINE 102Wine Marketing1.50
WINE 103Wine Direct to Consumer Sales1.50
WINE 110Advanced Wine Sensory Analysis1.50
Complete a combination totaling at least 4.00 units from the following:
CourseDescriptionUnits
WINE 42.1 AND
Fall Winery Operations2.00
WINE 42.2Spring Winery Operations2.00
WINE 3Introduction to Enology4.00
Complete any combination totaling at least 1.50 units from the following:
CourseDescriptionUnits
WINE 111.1Sonoma American Viticulture Areas-North County1.50
WINE 111.2Sonoma American Viticulture Areas-South County1.50
Complete any combination totaling at least 4.50 units from the following:
CourseDescriptionUnits
AGRI 56Agricultural Enterprise Project2.00-4.00
AGRI 99Agriculture Occupational Work Experience0.50-8.00
AGRI 99IAgriculture Occupational Work Experience Internship0.50-8.00
CUL 256.5Wine Appreciation1.50
WINE 105Wine Public Relations1.50
WINE 109Wine Club Creation, Maintenance and Promotion1.50
WINE 112Wine Regions of California1.50
WINE 116Wines of Italy1.50
WINE 117Wines of France1.50
WINE 118Zinfandel-Grape to Glass1.50
WINE 119An Examination of Pinot Noir1.50
WINE 121Wines of Spain1.50
WINE 123Causation and Detection of Wine Faults1.50
WINE 124Cabernet Sauvignon Around the World1.50
WINE 127.1Wine Compliance - Licensing1.50
WINE 127.2Winery Compliance - Required Recordkeeping and Reporting1.50
WINE 128Developing and Maintaining Wine Social Media Campaigns1.50
WINE 130Wine Service and Hospitality1.50
WINE 131Wine Industry Event Planning1.50

Term Effective: Fall 2020

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Previous Versions:

Wine Studies: Wine Marketing - effective Fall 2019
Wine Studies: Wine Business and Marketing - effective Fall 2017
Wine Studies: Wine Business and Marketing - effective Spring 2015
Wine Studies: Wine Business and Marketing - effective Fall 2009
Wine Studies: Wine Business and Marketing - effective Spring 2007
Wine Studies: Wine Business and Marketing - effective Fall 2006
Wine Studies: Wine Business and Marketing - effective Fall 2005

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

Contact
Information
Phone Email Website
(707) 527-4408
info-agnr@santarosa.edu
Agriculture & Natural Resources