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Catalog rights may apply, see a counselor for more information.
Term Effective:
Fall 2020
Description:
The Wine Studies: Wine Marketing Certificate of Achievement prepares students with skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculating prices in markets, and basic knowledge of retail wine sales.
In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.
This program prepares students to pursue a variety of possible wine industry jobs that range from Sales Representative, Direct Sales Manager, and Regional Sales Manager to Wine Advising Sales, Fine Wine Sales Representative, Consumer Direct Sales Representative and Manger, Public Relations and Marketing Coordinator, and Wine Merchandiser.
For students interested in an Associate degree, a Wine Studies: Wine and Marketing major is available.
Upon successful completion of this program, the student will be able to:
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.
Program Requirements:
The requirements for the Wine Studies: Wine Marketing Certificate program are:
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Complete 26.5 units from
- Wine Studies: Wine Marketing Requirements
| Wine Studies: Wine Marketing Requirements - complete 26.50 units |
| AGBUS 2 | Agricultural Computer Applications | 3.00 |
| BMK 50 | Marketing | 3.00 |
| WINE 1 | Introduction to Viticulture, Winemaking, Wines of the World | 3.00 |
| WINE 70 | Beginning Wine Sensory Analysis | 1.50 |
| WINE 101 | Wine Sales | 1.50 |
| WINE 102 | Wine Marketing | 1.50 |
| WINE 103 | Wine Direct to Consumer Sales | 1.50 |
| WINE 110 | Advanced Wine Sensory Analysis | 1.50 |
Complete a combination totaling at least 4.00 units from the following:
| | Course | Description | Units |
|---|
WINE 42.1 AND
| Fall Winery Operations | 2.00 |
| WINE 42.2 | Spring Winery Operations | 2.00 |
| WINE 3 | Introduction to Enology | 4.00 |
Complete any combination totaling at least 1.50 units from the following:
| | Course | Description | Units |
|---|
| WINE 111.1 | Sonoma American Viticulture Areas-North County | 1.50 |
| WINE 111.2 | Sonoma American Viticulture Areas-South County | 1.50 |
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Complete any combination totaling at least 4.50 units from the following:
| | Course | Description | Units |
|---|
| AGRI 56 | Agricultural Enterprise Project | 2.00-4.00 |
| AGRI 99 | Agriculture Occupational Work Experience | 0.50-8.00 |
| AGRI 99I | Agriculture Occupational Work Experience Internship | 0.50-8.00 |
| CUL 256.5 | Wine Appreciation | 1.50 |
| WINE 105 | Wine Public Relations | 1.50 |
| WINE 109 | Wine Club Creation, Maintenance and Promotion | 1.50 |
| WINE 112 | Wine Regions of California | 1.50 |
| WINE 116 | Wines of Italy | 1.50 |
| WINE 117 | Wines of France | 1.50 |
| WINE 118 | Zinfandel-Grape to Glass | 1.50 |
| WINE 119 | An Examination of Pinot Noir | 1.50 |
| WINE 121 | Wines of Spain | 1.50 |
| WINE 123 | Causation and Detection of Wine Faults | 1.50 |
| WINE 124 | Cabernet Sauvignon Around the World | 1.50 |
| WINE 127.1 | Wine Compliance - Licensing | 1.50 |
| WINE 127.2 | Winery Compliance - Required Recordkeeping and Reporting | 1.50 |
| WINE 128 | Developing and Maintaining Wine Social Media Campaigns | 1.50 |
| WINE 130 | Wine Service and Hospitality | 1.50 |
| WINE 131 | Wine Industry Event Planning | 1.50 |
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Term Effective:
Fall 2020
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
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