Wine Studies: Wine Marketing (AS) Agriculture & Natural Resources Total Units: 26.5

Term Effective: Fall 2019

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2020

Associate Degree Requirements:

The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:

For all students admitted for the Fall 2009 term or any term thereafter, a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis, is required for each course applied toward the major.


The Wine Studies: Wine Marketing major prepares students with skills such as basic knowledge of retail wine sales, construction a wine marketing plan, applying management and business and wine marketing, describing wine distribution methods and wine markets, and calculating pricing in markets.

In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.

For students interested in the Wine Studies: Wine and Marketing Certificate of Achievement Program, please see SRJC's certificate website.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
  2. describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
  3. demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.

Program Requirements:

The requirements for the Wine Studies: Wine Marketing program are:

  • Complete 26.5 units from
    • Wine Business and Marketing Emphasis Requirements

Wine Business and Marketing Emphasis Requirements - complete 26.50 units
AGBUS 2 Agricultural Computer Applications3.00
BMK 50 Marketing3.00
WINE 1 Introduction to Viticulture, Winemaking, Wines of the World3.00
WINE 70 Beginning Wine Sensory Analysis1.50
WINE 101 Wine Sales1.50
WINE 102 Wine Marketing1.50
WINE 103 Wine Direct to Consumer Sales1.50
WINE 110 Advanced Wine Sensory Analysis1.50
Complete a combination totaling at least 4.00 units from the following:
WINE 42.1 and WINE 42.2
Complete any combination totaling at least 1.50 units from the following:
WINE 111.1 Sonoma American Viticulture Areas-North County1.50
WINE 111.2 Sonoma American Viticulture Areas-South County1.50
Complete any combination totaling at least 4.50 units from the following:
AGRI 56 Agricultural Enterprise Project2.00-4.00
AGRI 99 Agriculture Occupational Work Experience0.50-8.00
AGRI 99I Agriculture Occupational Work Experience Internship0.50-8.00
CUL 256.5 Wine Appreciation1.50
WINE 105 Wine Public Relations1.50
WINE 109 Wine Club Creation, Maintenance and Promotion1.50
WINE 112 Wine Regions of California1.50
WINE 113 Winemakers of Sonoma County1.50
WINE 114 Wines of California and Europe1.50
WINE 116 Wines of Italy1.50
WINE 117 Wines of France1.50
WINE 118 Zinfandel-Grape to Glass1.50
WINE 119 An Examination of Pinot Noir1.50
WINE 121 Wines of Spain1.50
WINE 123 Causation and Detection of Wine Faults1.00
WINE 124 Cabernet Sauvignon Around the World1.50
WINE 125 Napa Valley Appellations1.50
WINE 127.1 Wine Compliance - Licensing1.50
WINE 127.2 Winery Compliance - Required Recordkeeping and Reporting1.50
WINE 128 Developing and Maintaining Wine Social Media Campaigns1.50
WINE 130 Wine Service and Hospitality1.50
WINE 131 Wine Industry Event Planning1.50

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

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