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Term Effective:
Fall 2026
Description:
The Wine Studies: Wine Marketing Certificate of Achievement prepares students with skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculating prices in markets, and basic knowledge of retail wine sales.
In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.
This program prepares students to pursue a variety of possible wine industry jobs that range from Sales Representative, Direct Sales Manager, and Regional Sales Manager to Wine Advising Sales, Fine Wine Sales Representative, Consumer Direct Sales Representative and Manger, Public Relations and Marketing Coordinator, and Wine Merchandiser.
For students interested in an Associate degree, a Wine Studies: Wine and Marketing major is available.
Upon successful completion of this program, the student will be able to:
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.
Program Requirements:
The requirements for the AGWS: Wine Marketing and Sales Certificate program are:
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Complete 22 units from
- Wine Studies: Wine Marketing Requirements
| Wine Studies: Wine Marketing Requirements - complete 22.00 units |
| WINE 1 | Introduction to Viticulture, Winemaking, Wines of the World | 3.00 |
| WINE 70 | Beginning Wine Sensory Analysis | 1.50 |
| WINE 101 | Wine Sales | 1.50 |
| WINE 102 | Wine Marketing | 1.50 |
| WINE 103 | Wine Direct to Consumer Sales | 1.50 |
| WINE 109 | Wine Club Creation, Maintenance, and Promotion | 1.50 |
| WINE 128 | Developing and Maintaining Wine Social Media Campaigns | 1.50 |
Complete any combination totaling at least 10.00 units from the following:
| | Course | Description | Units |
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| WINE 3 | Introduction to Enology | 4.00 |
| WINE 42.1 | Fall Winery Operations | 2.00 |
| WINE 42.2 | Spring Winery Operations | 2.00 |
| WINE 110 | Advanced Wine Sensory Analysis | 1.50 |
| WINE 111.1 | Sonoma American Viticulture Areas-North County | 1.50 |
| WINE 111.2 | Sonoma American Viticulture Areas-South County | 1.50 |
| WINE 130 | Wine Service and Hospitality | 1.50 |
| AGRI 99I | Agriculture Internship | 0.50-8.00 |
| WEE 99I | Internship Work Experience Education | 0.50-8.00 |
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Term Effective:
Fall 2026
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
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