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Recommended Course Sequence
|Business Marketing Certificate
Total Units: 22.5
Catalog rights may apply, see a counselor for more information.
The Sales and Marketing Certificate of Achievement program prepares students for employment opportunities in sales, public relations, retailing, advertising, product management, distribution management, and direct marketing.
More information about the Business Administration programs can be found at the Business Administration website.
Program Student Learning Outcomes
Upon successful completion of this certificate, the student will be able to:
- Design and develop a strategic marketing plan that can be used to prepare a new business launch, to achieve entry into new markets, or to grow an existing business;
- synthesize a broad variety of effective business tactics and methods required to build and promote a successful enterprise;
- demonstrate analytical, creative, critical thinking, communication, and decision-making skills required to succeed in the business world; and
- relate current trends, buying behaviors, and social responsibility to effective market planning functions within an organization.
Recommended Sequence of Courses
Students interested in a suggested order for taking classes in this program, please view the recommended course sequence.
The requirements for the Business Marketing Certificate program are:
Complete 22.5 units from
- Business Marketing Requirements
|Business Marketing Requirements - complete 22.50 units|
|BAD 53||Introduction to Solving Business Problems w/Spreadsheets||1.50|
|BMG 52||Written Communication in Organizations||3.00|
|BMG 53||Oral Communication in Organizations||3.00|
|BMG 54||Quantitative Skills/Math||3.00|
|BMK 51||Principles of Selling||3.00|
|BMK 57||Introduction to Public Relations||1.50|
|BMK 59||Consumer Behavior||1.50|
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.