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Business Marketing Certificate Business Total Units: 22.5
A newer version of this program is available. View the latest version here.

Catalog rights may apply, see a counselor for more information.

Term Effective: Spring 2010


The Sales and Marketing Certificate of Achievement program prepares students for employment opportunities in sales, public relations, retailing, advertising, product management, distribution management, and direct marketing.

More information about the Business Administration programs can be found at the Business Administration website.

Program Student Learning Outcomes

Upon successful completion of this certificate, the student will be able to:

  1. Design and develop a strategic marketing plan that can be used to prepare a new business launch, to achieve entry into new markets, or to grow an existing business;
  2. synthesize a broad variety of effective business tactics and methods required to build and promote a successful enterprise;
  3. demonstrate analytical, creative, critical thinking, communication, and decision-making skills required to succeed in the business world; and
  4. relate current trends, buying behaviors, and social responsibility to effective market planning functions within an organization.

Recommended Sequence of Courses

Students interested in a suggested order for taking classes in this program, please view the recommended course sequence.

Program Requirements:

The requirements for the Business Marketing Certificate program are:

  • Complete 22.5 units from
    • Business Marketing Requirements

Business Marketing Requirements - complete 22.50 units
BAD 53Introduction to Solving Business Problems w/Spreadsheets1.50
BMG 52Written Communication in Organizations3.00
BMG 53Oral Communication in Organizations3.00
BMG 54Quantitative Skills/Math3.00
BMK 50Marketing3.00
BMK 51Principles of Selling3.00
BMK 54Advertising3.00
BMK 57Introduction to Public Relations1.50
BMK 59Consumer Behavior1.50

Term Effective: Spring 2010

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2015

Previous Versions:

Sales and Marketing - effective Fall 1981

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

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