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At the conclusion of this course, the student should be able to:
1. Describe the communication process: the sender, the message, the channel, the receiver, and the feedback.
2. Analyze how word selection, content, organization, style, tone, sentence structure, grammar, punctuation, goodwill, and business format affect business communications.
3. Analyze audience and anticipate audience needs, recognizing dimensions of culture including context, individualism, and time orientation.
4. Recognize professionalism, ethical business practices, and business etiquette in communication situations, including in social media and intercultural interactions.
5. Utilize techniques to listen, problem solve, plan, organize, compose, and present information clearly and accurately.
6. Plan, organize, write, proofread, and revise business letters, emails, memos, proposals, reports, resumes, and presentations.
7. Deliver individual or team oral business presentation.
8. Select an appropriate resume format for a specific job position to create a resume and application cover letter.
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I. Business Communication Foundations in the Digital World
A. Information flow in today's business world
B. Ethics in today's workplace
II. Professionalism
A. Effective work teams
B. Face-to-face and virtual meetings
C. Listening in the workplace
D. Communicating nonverbally
E. Professionalism and business etiquette
III. Intercultural Communication
A. Effects of globalization
B. Cultural and ethical business practices
C. Social media and networking
IV. Planning Business Messages in the Digital Age
A. Analyzing and anticipating the audience
B. The writing process and writing techniques
C. Team writing and team revision of collaborative documents
V. Organizing and Drafting Business Messages
A. Researching and gathering organizing information
B. Organization through alphanumeric or decimal outlines
C. Writing draft of effective sentences and paragraphs
VI. Revising Business Messages for Conciseness and Clarity
A. Readability through document design
B. Proofreading complex documents
VII. Short Workplace Messages and Digital Media
A. Writing email messages, memos, and texts
B. Writing podcasts and blogs for business
VIII. Strategies for Positive Direct Messages
A. Writing request, response, and instruction messages
B. Writing direct claims, complaints, and adjustment messages
C. Writing goodwill messages
IX. Strategies for Effective Negative Indirect Messages
A. Writing messages to deny requests
B. Writing messages to deny claims
C. Writing messages to address bad news
X. Strategies for Persuasive Messages and Sales Messages in the Digital Age
A. Writing persuasive request, claim, and complaint messages
B. Writing effective, legal sales messages in print and online
C. Writing direct-mail and email sales messages
XI. Reporting in the Digital-Age Workplace
A. Formal and informal methods of research
B. Primary and secondary sources of data
C. Documentation of research data and references
D. Effective and ethical charts and graphics
E. Intellectual theft: plagiarism
XII. Informal Business Reports
A. Interpretation of digital-age data
B. Writing recommendation reports
C. Writing informational reports
D. Writing analytical reports
XIII. Proposals, Business Plans, and Formal Business Reports
A. Writing formal and informal business proposals
B. Creating effective business plans
XIV. Delivery of Effective Oral Business Presentations
A. Audience analysis for most effective impact
B. Preparing and organizing material
C. Visual aids and multimedia presentations
D. Polishing delivery to aid in avoiding stage fright
XV. Employment Communication and Resumes in the Digital Age
A. Preparing for and conducting a successful job search
B. Organizing education, experience, and skills into categories
C. Creating an effective customized resume and persuasive cover letter
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Business Communication Process and Product. 9th ed. Guffey, Mary Ellen and Loewy, Dana. Cengage Learning. 2021.
Instructor prepared materials
