Business Marketing Certificate Business Total Units: 22.5

Term Effective: Fall 2015

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2018

Previous Versions:

Business Marketing - effective Spring 2010
Sales and Marketing - effective Fall 1981


The Business Marketing Certificate of Achievement program prepares students for employment opportunities in sales, public relations, retailing, advertising, product management, distribution management, and direct marketing.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Design and develop a strategic marketing plan that can be used to prepare a new business launch, to achieve entry into new markets, or to grow an existing business;
  2. synthesize a broad variety of effective business tactics and methods required to build and promote a successful enterprise;
  3. demonstrate analytical, creative, critical thinking, communication, and decision-making skills required to succeed in the business world; and
  4. relate current trends, buying behaviors, and social responsibility to effective market planning functions within an organization.

Program Requirements:

The requirements for the Business Marketing program are:

  • Complete 22.5 units from
    • Business Marketing Requirements

Business Marketing Requirements - complete 22.50 units
BAD 53Introduction to Solving Business Problems With Spreadsheets1.50
BGN 81Practical Business Math Skills3.00
BMG 52Written Communication in Organizations3.00
BMG 53Oral Communication in Organizations3.00
BMK 50Marketing3.00
BMK 51Principles of Selling3.00
BMK 54Advertising3.00
BMK 57Introduction to Public Relations1.50
BMK 59Consumer Behavior1.50

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.


BMG 54 is an approved substitute course for BGN 81.

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(707) 527-4235