Retail Merchandising Management Certificate Business Total Units: 26.5

Term Effective: Fall 1981

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Summer 2011

Description:

The Retail Merchandising Management Certificate of Achievement program prepares individuals to become merchandising managers in retail operations. Retail merchandising management involves the buying of merchandise and its subsequent sale from the retailing firm to its customers. It requires the managerial skills of decision-making, directing, organizing and controlling.

Two career avenues are open. The first involves the actual buying and selling of merchandise and the second involves activities supporting the sale of merchandise, such as merchandising. Opportunities in Retail Merchandising Management include advertising, publicity, merchandise display, personnel selection and training, inventory control, store management, and buying.

More information about the Business Administration programs can be found at the Business Administration department website.

Program Student Learning Outcomes

Upon successful completion of this program, the student will be able to:

  1. Evaluate and implement successful methods of selling goods and services in a retail setting;
  2. construct an impactful retail merchandising plan;
  3. demonstrate analytical, communication, and decision-making skills required for success in retail management; and
  4. prepare and use financial information.

Program Requirements:

The requirements for the Retail Merchandising Management program are:

  • Complete 26.5 units from
    • Retail Merchandising Management Requirements

Retail Merchandising Management Requirements - complete 26.50 units
BAD 1Financial Accounting4.00
BMG 52Written Communication in Organizations3.00
BMG 54Quantitative Skills/Math3.00
BMK 50Marketing3.00
BMK 54Advertising3.00
BMK 60Retail Marketing3.00
Complete any combination totaling at least 4.50 units from the following:
CourseDescriptionUnits
Any course in the BMG 61-67 series

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

Contact
Information
Phone Email Website
(707) 527-4281
srjccertificate003014@santarosa.edu