12/21/2024 5:52:49 AM	BMK 60 Course Outline as of Fall 2020	Inactive Course
CATALOG INFORMATION
Discipline and Nbr:  BMK 60	Title:  RETAIL MERCHANDISING
Full Title:  Retail Merchandising Management
Last Reviewed:5/9/2016

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Survey of independent, chain and department store merchandising operations and management.  Analysis and evaluations of store location and layout, human resources, buying, pricing, sales promotion, inventory planning and control, merchandising policies, and retail trends.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

Survey of independent, chain and department store merchandising operations and management.  Analysis and evaluations of store location and layout, human resources, buying, pricing, sales promotion, inventory planning and control, merchandising policies, and retail trends.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.   Analyze and evaluate store location, layout, and store operations including: organization, buying, pricing, sales promotion, inventory planning and control, and merchandising policies.

2.   Develop a plan for positive customer perception using customer service strategies, retail floor plan layout, and communication with customers and vendors, to achieve profit objectives.

 

Objectives:

Upon completion of this course, the student will be able to:

1. Evaluate the environment of retailing, management functions, effective strategies and organizational structures used by retail management.

2. Judge distribution and information systems with the intention to build sustainable competitive advantage based on a strategic profit model.

3. Develop skill, through the use of cases and projects, in the solving of varied functional problems in retailing.

4. Critique a retail image used to establish and maintain communication with customers and assess customer relationship management.

5. Compare and contrast nontraditional forms of retailing and summarize the principle capabilities required to manage a profitable retail multichannel business.

6. Survey buying systems, international sourcing decisions, and guidelines for maintaining strategic vendor relationships.

7. Examine effective retail floor plan layout and design of physical space.

8. Develop customer service strategies to positively influence customer perception of service quality.

Topics and Scope

Topics will include, but not be limited to:

A.  Introduction to retailing

   1. Historical overview

   2. Building and sustaining relationships in retailing

   3. Strategic planning in retailing

   4. Careers in retailing

B.  Situation analysis and organizational structure

   1. Retail institutions by ownership

   2. Retail institutions by store based strategy mix

   3. Web, non-store based and other forms of nontraditional retailing

C.  Targeting customers, gathering information, and selecting a location

   1. Identification and understanding consumers

   2. Information gathering systems and processing in retailing

   3. Trading area analysis

   4. Site selection, layout, design and space planning

D.  Managing a retail business

   1. Retail organization and human resource management

   2. Operations management: financial dimensions

         a. Buying

         b. Inventory plan and control

   3. Operations management: operational dimensions

E. Merchandise management and pricing

   1. Developing strategic merchandise plans

   2. Implementing merchandise plans

   3. Financial merchandise management

   4. Pricing strategies in retailing

   5. Retail trends

F. Communicating with the customer

   1. Establishing and maintaining a retail image

   2. Researching customer expectations and perceived level of service

   3. Overview of customer relationship management

   4. Promotional strategies

G. Integrating and controlling the retail strategy

  1. Retail information systems

  2. Retail communication mix

  3. Controlling costs

  4. Measuring service performance

H. Vendor relations and management

   1. Vendor selection

   2. Vender metrics

   3. Supply chain managment

Assignments:

Assignments will include, but not be limited to:

1. Reading assignments of between 10-30 pages per week

2. Case studies that illustrate various functional problems in retailing

3. Individual or group report: traditional/nontraditional retail analysis

4. Written projects on local retail economy considering target market, competitors, and potential to increase market share

5. Field work or written projects regarding retail merchandising management

6. Writing assignment: analysis of multichannel retailer examining layout, design, and flexibility of merchandising techniques and/or strategies

7. Two to three exams, two of which should include short essay(s) based on case studies

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 20 - 30%
Written project, writing assignment, individual or group report: traditional/nontraditional retail analysis
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 30%
Field work for in-class session and case studies for online classes
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 20 - 50%
Essay and case studies
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 30%
Attendance and participation

Representative Textbooks and Materials:

Retailing Management (9th). Witz and Levy. Prentice-Hall: 2013

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