12/21/2024 6:19:47 AM	WINE 60 Course Outline as of Spring 2007	Inactive Course
CATALOG INFORMATION
Discipline and Nbr:  WINE 60	Title:  AG & WINE BUS MANAGEMENT
Full Title:  Agriculture and Wine Business Management
Last Reviewed:5/15/2006

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		17.5 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

This course introduces students to agriculture and wine business management. The diverse aspects of management will be covered including: developing a marketing plan, financial statements, organization, supervising employees, staffing, labor laws and long range planning. Field trips to visit successful managers and business owners will supplement the class studies.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description:

This course introduces students to agriculture and wine business management. The diverse aspects of management will be covered including: developing a marketing plan, financial statements, organization, supervising employees, staffing, labor laws and long range planning. Field trips to successful managers and owners will supplement the class studies.

(Grade Only)
Prerequisites:
Recommended:Eligibility for ENGL 100A or ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

A successful student in Agriculture 75 will be able to:

1.  Rate the Agribusiness system

2.  Construct a marketing plan

3.  Examine a financial statement

4.  Compare the legal structures of a business

5.  Prioritize the goals of a business

6.  Prepare an address to employees

7.  Organize and lead a meeting

8.  Evaluate potential employees

9.  Motivate existing employees

10. Screen health and safety practices

11. Critique an employee handbook

Topics and Scope

1.  The Agribusiness System

   a.  Historical perspective

   b.  The input sector

   c.  The production sector

2.  The Planning Function

   a.  Business decision making

   b.  Mission statements

   c.  Purpose and objectives

3.  Developing a Marketing Plan

   a.  The marketing mix

   b.  Principles of consumer demand

4.  Budgeting and Financial Statements

   a.  Types of budgets

   b.  Balance sheets

   c.  Profit and loss statements

5.  Choosing a Legal Structure and the Role of Cooperatives

   a.  The sole proprietorship

   b.  The partnership

   c.  Corporations

   d.  Agricultural cooperatives

6.  Organizing and Setting Goals for a Business

   a.  Identifying critical tasks

   b.  Organizing approaches

   c.  Decision making

7.  Organizing Appointments and Meetings

   a.  Time management

   b.  Successful meeting planning

   c.  Public speaking

8.  Supervising and Motivating Employees

   a.  Developing a motivational environment

   b.  Management styles

   c.  Communication and feedback

9.  Staffing and Organization

   a.  Developing a staffing plan

   b.  Writing job descriptions

   c.  Evaluating resumes and interviewing

10. Health and Safety in California

   a.  Farm labor contractors

   b.  Federal and California OSHA

11. Employee Handbooks

Assignments:

Selected management case studies.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 30 - 40%
Written homework, Reading reports
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 20%
Homework problems, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 40 - 50%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 0%
None

Representative Textbooks and Materials:

FUNDAMENTALS OF MANAGEMENT: Robbins and Decenzo, Third Edition,

Prentice Hall, 2001

FIRST THINGS FIRST: Steven Covey, 1996, Reprint Edition, Fireside

Publishers

LABOR MANAGEMENT LAWS IN CALIFORNIA AGRICULTURE: Rosenberg, Horwitz, and

Egan, Second Edition, 1995, Regents of the University of California

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