| 4/18/2024 6:41:07 PM |
| Inactive Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
WINE 106 | Title:
MEDIA WINE/VINEYARD IND. |
|
| Full Title:
Media in the Wine and Vineyard Industry |
| Last Reviewed:4/19/2004 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 1.50 | Lecture Scheduled | 3.00 | 8 max. | Lecture Scheduled | 24.00 |
| Minimum | 1.50 | Lab Scheduled | 0 | 8 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 24.00 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 48.00 | Total Student Learning Hours: 72.00 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
AG 270.57
Catalog Description:
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Course is designed to acquaint students with print and online media in the wine and vineyard industry. Vineyard and winery media generated, to newsletters, magazines, newspapers, and online services for both the consumer and trade. Students will write media papers for publications.
Prerequisites/Corequisites:
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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Course is designed to acquaint students with print and online media in the wine and vineyard industry. Vineyard and winery media generated, to newsletters, magazines, newspapers, and online services for both the consumer and trade. Students will write media papers for publications.
(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | | Effective: | | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Not Certificate/Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Students will:
1. Describe media, history, ethics, methods, and types of writing found
in the winery and vineyard industry.
2. Describe the methodologies of researching wine industry media.
3. Examine kinds of writing found in print media.
4. Surf the Internet for trade and consumer sites.
5. Compare media costs in advertising and publishing.
6. Describe how to write effective news releases and finding media
targets.
7. Describe media sources and the future of winery and vineyard
publishing in the future.
Topics and Scope
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1. Introduction to media, history, ethics, methods, and types of writing
found in the winery and vineyard industry.
2. Wine industry media research methodologies.
3. Examination of the kinds of writing found in print media.
4. Surfing the Internet for trade and consumer sites.
5. Economics of publishing, comparing media costs in advertising and
publishing.
6. Writing effective news releases for publication.
7. Media sources today and the future of winery and vineyard publishing
in the future.
Assignments:
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Students will read industry handouts.
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
10 - 25% |
| Written homework, Term papers | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
25 - 35% |
| Homework problems, Lab reports | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
30 - 50% |
| Class performances | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
10 - 25% |
| Multiple choice, True/false, Matching items | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 0% |
| None | |
Representative Textbooks and Materials:
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Industry handouts will be used in lieu of a textbook.
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