Business: Marketing Certificate Business Total Units: 12.0

Term Effective: Fall 2019

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2024

Previous Versions:

Business: Marketing - effective Fall 2018
Business Marketing - effective Fall 2015
Business Marketing - effective Spring 2010
Sales and Marketing - effective Fall 1981

Description:

Business: Marketing Certificate of Achievement prepares students to get an internship or entry level marketing position with a local business or non-profit, prepare for further marketing studies at a four-year college, improve marketing skills in their current job, or successfully market their own business.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Design and develop a strategic marketing plan that can be used to launch a new business, enter new markets, or grow an existing business or nonprofit;
  2. Understand how to use a broad range of marketing tactics to build and promote a successful business or nonprofit;
  3. relate current trends, buying behaviors, and social responsibility to effective market planning functions within an organization. And
  4. Demonstrate specific marketable skills such as advertising campaign development, basic graphic design competency, or spreadsheet usage that will enhance business success and employment opportunities.

Program Requirements:

The requirements for the Business: Marketing program are:

  • Complete 12.0 units from
    • Business: Marketing Requirements

Business: Marketing Requirements - complete 12.00 units
BMK 50Marketing3.00
BMK 54Advertising, Branding, & Digital Marketing3.00
BMK 57Introduction to Public Relations1.50
BMK 59Consumer Behavior1.50
Complete any combination totaling at least 3.00 units from the following:
CourseDescriptionUnits
ART 82Beginning Digital Photography3.00
BAD 53Introduction to Solving Business Problems With Spreadsheets1.50
BMK 155Digital Marketing Tools1.50
CS 50AWeb Development 13.00
CS 70.11AAdobe Photoshop 13.00
CS 71.11Adobe Illustrator 13.00
CS 72.11AAdobe InDesign 13.00
GD 20Introduction to Typography and Letterforms3.00
GD 51Introduction to Graphic Design3.00
GD 54Beginning Page Layout and Advertising Design3.00
MEDIA 20Introduction to Digital Filmmaking4.00

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.

Notes:

Upon completion of the Marketing Certificate, students are encouraged to seek out internships through SRJC’s Work Experience department.
Contact
Information		 Phone Email Website
(707) 527-4235
rgattinella@santarosa.edu