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Business: Marketing Certificate Business Total Units: 12
A newer version of this program is available. View the latest version here. Catalog rights may apply, see a counselor for more information.

Term Effective: Fall 2018

Description:

Business: Marketing Certificate of Achievement prepares students to get an internship or entry level marketing position with a local business or non-profit, prepare for further marketing studies at a four-year college, improve marketing skills in their current job, or successfully market their own business.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Design and develop a strategic marketing plan that can be used to launch a new business, enter new markets, or grow an existing business or nonprofit;
  2. Understand how to use a broad range of marketing tactics to build and promote a successful business or nonprofit;
  3. relate current trends, buying behaviors, and social responsibility to effective market planning functions within an organization. And
  4. Demonstrate specific marketable skills such as advertising campaign development, basic graphic design competency, or spreadsheet usage that will enhance business success and employment opportunities.

Program Requirements:

The requirements for the Business: Marketing Certificate program are:

  • Complete 12 units from
    • Business: Marketing Requirements

Business: Marketing Requirements - complete 12.00 units
CourseDescriptionUnits
BMK 50 Marketing3.00
BMK 54 Advertising3.00
BMK 57 Introduction to Public Relations1.50
BMK 59 Consumer Behavior1.50
Complete any combination totaling at least 3.00 units from the following:
ART 82 Beginning Digital Photography3.00
BAD 53 Introduction to Solving Business Problems With Spreadsheets1.50
CS 50A Web Development 13.00
CS 70.11A Adobe Photoshop 13.00
CS 71.11 Adobe Illustrator 13.00
CS 72.11A Adobe InDesign 13.00
GD 20 Introduction to Typography and Letterforms3.00
GD 51 Introduction to Graphic Design: Visual Basics3.00
GD 54 Beginning Page Layout and Advertising Design3.00
MEDIA 20 Introduction to Digital Filmmaking4.00

Term Effective: Fall 2018

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2019

Previous Versions:

Business Marketing - effective Fall 2015
Business Marketing - effective Spring 2010
Sales and Marketing - effective Fall 1981

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.

Notes:

Upon completion of the Marketing Certificate, students are encouraged to seek out internships through SRJC’s Work Experience department.

Contact
Information
Phone Email Website
(707) 527-4235
rgattinella@santarosa.edu
Business