|
Term Effective:
Fall 2015
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Description:
The Business Marketing Certificate of Achievement program prepares students for employment opportunities in sales, public relations, retailing, advertising, product management, distribution management, and direct marketing.
Upon successful completion of this program, the student will be able to:
- Design and develop a strategic marketing plan that can be used to prepare a new business launch, to achieve entry into new markets, or to grow an existing business;
- synthesize a broad variety of effective business tactics and methods required to build and promote a successful enterprise;
- demonstrate analytical, creative, critical thinking, communication, and decision-making skills required to succeed in the business world; and
- relate current trends, buying behaviors, and social responsibility to effective market planning functions within an organization.
|