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Term Effective:
Fall 2015
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Description:
The Business: Entrepreneurship Certificate of Achievement is designed to provide students of any discipline with the tools and skills required to organize and plan their own business launch. The one-semester program was constructed as an add-on to many existing certificates when the completer wishes to use their educational knowledge to establish their own business venture.
Upon successful completion of this program, the student will be able to:
- Design and develop a strategic business and marketing plan that can be used to prepare a new business launch, to achieve entry into new markets, or to change and grow an existing business.
- Develop an understanding of how to grow and nurture the business through effective brand building, financial management and resource allocation, and embracing change and uncertainty for competitive advantage
- Demonstrate a working fluency of socially responsible and sustainable business practices
- Acquire tools for assessing product and market fit including understanding target markets and market segmentation and performing effective industry and competitive analyses
- Gain a better understanding of themselves as entrepreneurs including their motivations, roles, creative abilities, and communication skills
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