4/15/2024 11:35:43 PM	ESHIP 106 Course Outline as of Spring 2020	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  ESHIP 106	Title:  VENTURE LAUNCH
Full Title:  Venture Launch
Last Reviewed:8/27/2018

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BMG 100

Catalog Description:

Apply the entrepreneurial decision-making process and the lean launch / customer discovery process to the real-world development and assessment of new opportunities, business models, and ventures.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100 and Course Completion of ESHIP 101

Limits on Enrollment:

Schedule of Classes Information
Description:

Apply the entrepreneurial decision-making process and the lean launch / customer discovery process to the real-world development and assessment of new opportunities, business models, and ventures.

(Grade Only)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100 and Course Completion of ESHIP 101
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.  Identify, develop, and assess the viability of new opportunities, business models, and ventures.

2.  Identify the skills and resources needed to successfully capitalize on an opportunity and execute a business model.

3.  Assess the potential for the successful launch and growth of a new venture.

 

Objectives:

At the conclusion of this course, the student should be able to:

1. Identify the type of business to be launched.

2. Define the business model for the launch.

3. Conduct a feasibility assessment of the venture concept and business model.

4. Complete an initial financial assessment of a venture.

5. Develop practical / realistic strategies for funding a venture.

6. Learn how to make effective presentations of new opportunity, business model, and venture.

7. Assess the demands and rewards of entrepreneurship as a potential career path.

Topics and Scope

I. Entrepreneurship as a Career

    A. Identify skills and resources needed to successfully capitalize on an opportunity and execute a business model.

    B. Self-assessment

    C. Network assessment

    D. Risk assessment

    E. Engaging committed stakeholders

    F. Overcoming constraints and obstacles

II. Developing and Discovering Opportunities

    A. Moving from idea to opportunity

    B. Sources of / discovering / creating opportunity

    C. Characteristics of "attractive" opportunities

III. Business Models

    A. Business model canvas framework

    B. Business model types and innovation

IV. Develop and Assess the Venture Concept and Business Model

    A. Lean launch of ventures

         1. Identify a pain point

         2. Test the solution

         3. Find repeatable and scalable business model

    B. Customer segments and Value Propositions

         1. Value Proposition Canvas

         2. Product-Market fit

    C. Channels, customer relationships, and revenue streams

         1. Get, Keep, and Grow customer acquisition and retention strategies

         2. Revenue and pricing models

    D. Key activities, key resources, and key partners

         1. Operations and physical, human, financial, and intellectual resources needed to execute the business model

          2. Finding and working with key suppliers and partners

V. Funding a Venture

    A. Financial assessment

         1. Fixed and variable cost structure

         2. Financial projections and key metrics

         3. Realistic startup funding alternatives (e.g., bootstrapping, crowdfunding)

         4. Angel funding for highly scalable business models

         5. Legal form decision and implications for future company growth

         6. Growth and harvest / exit goals

    B. Legal considerations

VI. Effective Presentations of New Opportunity, Business Model and Venture

    A. Presentation skills

    B. Visuals and telling a story

Assignments:

1. Opportunity assessment project

2. Primary market research

3. Four to ten presentations

4. Financial forecasts and market analysis

5. Written reflection assignment 3-5 pages including assessment of demands and rewards of entrepreneurship as a potential career path.

6. Business model development and testing

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 40 - 50%
Opportunity assessment, reflection assignment
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 30 - 40%
Financial forecasts and market research and analysis, Business model development and testing
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 20 - 30%
presentations, self assessment
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 10%
Class participation

Representative Textbooks and Materials:

Just Start. Schlesinger, Leonard and Kiefer, Charles. HBR Press. 2012 (classic)

The Startup Owner's Manual. Blank, Steve and Dorf, Bob. K&S Ranch Publishing. 2012 (classic)

Business Model Generation. Osterwalder, Alexander and Pigneur, Yves. Wiley. 2010 (classic)

Instructor prepared materials

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