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Fashion Studies: Retail Merchandising (AA) Theatre Arts & Fashion Total Units: 21
A newer version of this program is available. View the latest version here.

Catalog rights may apply, see a counselor for more information.

Term Effective: Fall 2016


The Fashion Studies: Retail Merchandising Major is designed for the student who is interested in a career in fashion retail and its many job opportunities, including sales, buying, fashion consulting, fashion coordination, and fashion display.

Specific job titles are: Assistant Buyer, Assistant Control Buyer, Comparison Shopper, Assistant Department Manager, Floor/Sales Manager, Wardrobe Consultant, Fashion Show Coordinator, Window and Floor Display Associate.

Program Student Learning Outcomes
Upon successful completion of this certificate, the student will be able to:
1. Utilize effective sales techniques in a retail setting;
2. identify and discuss various "fashion cycles" and trends to recommend pricing structure and retail merchandising strategies;
3. identify and discuss the major categories on accessories important to the apparel lines;
4. describe how the cosmetics and fragrance industry relate to the ready-to-wear industry;
5. demonstrate the ability to recognize and select materials appropriate in fashion apparel and accessories;
6. analyze garment features to interpret fit, pricing, and recommend appropriate purchases to customers;
7. discuss the advantages and disadvantages of fashion apparel and accessories with customers in a retail settings;
8. produce a fashion show;
9. produce a visual merchandising display window; and
10. use critical thinking skills to analyze fashion retail merchandising methods and applications.

Recommended Sequence of Courses

Students interested in a suggested order for taking classes in this program, please view the recommended course sequence.

Program Requirements:

The requirements for the Fashion Studies: Retail Merchandising (AA) program are:

  • Complete 21 units from
    • Fashion Studies: Retail Merchandising Requirements
    • Information Learning Resources Requirement

Fashion Studies: Retail Merchandising Requirements - complete 20.00 units
BMK 51Principles of Selling3.00
BMK 60Retail Merchandising Management3.00
FASH 8Introductory Textiles3.00
FASH 52.2Visual Merchandising2.00
FASH 53Fashion Analysis3.00
FASH 106Alterations of Readymade Clothes1.00
FASH 151Fashion Apparel and Accessories3.00
FASH 152Fashion Show2.00
Information Learning Resources Requirement - complete 1.00 units
LIR 10Introduction to Information Literacy1.00

Term Effective: Fall 2016

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2017

Previous Versions:

Fashion Studies: Retail Merchandising - effective Fall 2014
Fashion Studies: Fashion Merchandising - effective Spring 2011
Fashion Studies: Fashion Merchandising - effective Fall 2010
Fashion Studies: Fashion Merchandising - effective Summer 2004

Associate Degree Requirements:

The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:

For all students admitted for the Fall 2009 term or any term thereafter, a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis, is required for each course applied toward the major.

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.


All courses must be completed with a grade of C or higher.

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(707) 527-4318