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Fashion Studies: Fashion Merchandising (AA) Theatre Arts & Fashion Total Units: 30
This program is currently inactive. Catalog rights may apply, see a counselor for more information.

Term Effective: Spring 2011


The Fashion Studies major consists of three options: Fashion Studies - Apparel Design and Production; Fashion Studies - Custom Clothing and Alterations; and Fashion Studies - Fashion Merchandising.

The program is designed for the student who is interested in a career in fashion retail and its many job opportunities, including sales, buying, fashion consulting, fashion coordination, and fashion display.

For Students interested in pursuing a Certificate of Achievement, a certificate program is available.

Program Student Learning Outcomes

Upon successful completion of this major, the student will be able to:

  1. Utilize effective sales techniques in a retail setting;
  2. identify and discuss various "fashion cycles" and trends to recommend pricing structure and retail merchandising strategies;
  3. identify and discuss the major categories on accessories important to the apparel lines;
  4. describe how the cosmetics and fragrance industry relate to the ready-to-wear industry;
  5. demonstrate the ability to recognize and select materials appropriate in fashion apparel and accessories;
  6. analyze garment features to interpret pricing and recommend appropriate purchases to customers;
  7. discuss the advantages and disadvantages of fashion apparel and accessories with customers in a retail settings;
  8. produce a fashion show;
  9. produce a visual merchandising display window; and
  10. use critical thinking skills to analyze fashion retail merchandising methods and applications.

Program Requirements:

The requirements for the Fashion Studies: Fashion Merchandising (AA) program are:

  • Complete 30 units from
    • Fashion Studies: Fashion Merchandising Requirements
    • Information Learning Resources Requirement

Fashion Studies: Fashion Merchandising Requirements - complete 29.00 units
BMK 60Retail Merchandising Management3.00
FASH 8Introductory Textiles3.00
FASH 50Fashion Careers3.00
FASH 52.2Visual Merchandising2.00
FASH 53Fashion Analysis3.00
FASH 57Fashion Buying3.00
FASH 106Alterations of Readymade Clothes1.00
FASH 151Fashion Apparel and Accessories3.00
FASH 152Fashion Show2.00
Complete any combination totaling at least 6.00 units from the following:
BAD 53Introduction to Solving Business Problems w/Spreadsheets1.50
CS 5Computer Literacy3.00
FASH 70AClothing Construction 11.50-3.00
FASH 70BClothing Construction 21.50-3.00
FASH 99IFashion Studies Occupational Work Experience Internship0.50-8.00
FASH 139Fashion Entrepreneurship3.00
FASH 140History of Costume3.00
FASH 141Contemporary Fashion Designers3.00
FASH 154Bridal Consultant1.00
INDE 20Introduction to Interior Design3.00
Information Learning Resources Requirement - complete 1.00 units
Complete any combination totaling at least 1.00 units from the following:
LIR 10Introduction to Information Literacy1.00
LIR 30Introduction to Information Literacy for Research Projects1.00

Term Effective: Spring 2011

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2013

Previous Versions:

Fashion Studies: Fashion Merchandising - effective Fall 2010
Fashion Studies: Fashion Merchandising - effective Summer 2004

Associate Degree Requirements:

The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:

For all students admitted for the Fall 2009 term or any term thereafter, a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis, is required for each course applied toward the major.

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.


All courses must be completed with a grade of C or higher.

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(707) 522-4258