Wine Studies: Wine Business and Marketing Certificate Agriculture & Natural Resources Total Units: 26.5

Term Effective: Fall 2017

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2019

Previous Versions:

Wine Studies: Wine Business and Marketing - effective Spring 2015
Wine Studies: Wine Business and Marketing - effective Fall 2009
Wine Studies: Wine Business and Marketing - effective Spring 2007
Wine Studies: Wine Business and Marketing - effective Fall 2006
Wine Studies: Wine Business and Marketing - effective Fall 2005

Description:

The Wine Studies: Wine Business and Marketing Certificate of Achievement prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.

This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.

For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
  2. Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
  3. Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.

Program Requirements:

The requirements for the Wine Studies: Wine Business and Marketing program are:

  • Complete 26.5 units from
    • Wine Studies Core Requirements
    • Wine Business and Marketing Emphasis Requirements

Wine Studies Core Requirements - complete 13.00 units
WINE 70Beginning Wine Sensory Analysis1.50
WINE 110Professional Wine Judging1.50
AGBUS 2Agricultural Computer Applications3.00
WINE 1Introduction to Viticulture, Winemaking, Wines of the World3.00
Complete a combination totaling at least 4.00 units from the following:
CourseDescriptionUnits
WINE 42.1 AND
Fall Winery Operations2.00
WINE 42.2Spring Winery Operations2.00
WINE 3Introduction to Enology4.00
 
Wine Business and Marketing Emphasis Requirements - complete 13.50 units
AGBUS 56Introduction to Agriculture Business and Management3.00
AGBUS 61Agricultural Marketing3.00
WINE 101Wine Sales1.50
WINE 102Wines in the Global Marketplace - Retail Sales1.50
WINE 103Consumer Direct Wine Sales and Marketing1.50
Complete any combination totaling at least 3.00 units from the following:
CourseDescriptionUnits
AGRI 56Agricultural Enterprise Project2.00-4.00
AGRI 99Agriculture Occupational Work Experience0.50-8.00
AGRI 99IAgriculture Occupational Work Experience Internship0.50-8.00
WINE 105Wine Public Relations1.50
WINE 111Sonoma County American Viticulture Areas1.50
WINE 113Winemakers of Sonoma County1.50
WINE 114Wines of California and Europe1.50
WINE 115Wines of California and Australia/New Zealand1.50
WINE 116Wines of Italy1.50
WINE 117Wines of France1.50
WINE 118Zinfandel-Grape to Glass1.50
WINE 119An Examination of Pinot Noir1.50
WINE 121Wines of Spain1.50
WINE 122Dessert Wines of the World1.50
WINE 124Cabernet Sauvignon Around the World1.50
WINE 125Napa Valley Appellations1.50
WINE 130Wine Service and Hospitality1.50
WINE 131Wine Industry Event Planning1.50
WINE 150Artisan Winemaking Operations2.00

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

Contact
Information		 Phone Email Website
(707) 527-4408
info-agnr@santarosa.edu