Wine Studies: Wine Business and Marketing Certificate Agriculture & Natural Resources Total Units: 28.0

Term Effective: Fall 2009

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Spring 2015

Previous Versions:

Wine Studies: Wine Business and Marketing - effective Spring 2007
Wine Studies: Wine Business and Marketing - effective Fall 2006
Wine Studies: Wine Business and Marketing - effective Fall 2005

Description:

The Wine Studies: Wine Business and Marketing Certificate of Achievement prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.

This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.

For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.

Please see the Agriculture and Natural Resources Department website for more information.

Program Student Learning Outcomes

Upon successful completion of this certificate, the student will be able to:

  1. Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
  2. describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.

Recommended Sequence of Courses

Students interested in a suggested order for taking classes in this program, please view the recommended course sequence.
Program Requirements:

The requirements for the Wine Studies: Wine Business and Marketing program are:

  • Complete 28.0 units from
    • Wine Studies Core Requirements
    • Wine Business and Marketing Emphasis Requirements

Wine Studies Core Requirements - complete 13.00 units
WINE 70Wine Component Tasting1.50
WINE 110Professional Wine Judging1.50
Complete any combination totaling at least 3.00 units from the following:
CourseDescriptionUnits
AGBUS 2Agricultural Computer Applications3.00
AGBUS 7Agricultural Economics3.00
Complete a combination totaling at least 4.00 units from the following:
CourseDescriptionUnits
WINE 42.1 AND
Fall Winery Operations2.00
WINE 42.2Spring Winery Operations2.00
WINE 3Introduction to Enology4.00
Complete any combination totaling at least 3.00 units from the following:
CourseDescriptionUnits
WINE 1World Viticulture and Wine Styles3.00
VIT 1World Viticulture and Wine Styles3.00
 
Wine Business and Marketing Emphasis Requirements - complete 15.00 units
AGBUS 62Agricultural Sales and Communication3.00
WINE 56Introduction to Agriculture and Wine Business Management3.00
WINE 101Wine Sales and Distribution1.50
WINE 102Wines in the Global Marketplace - Retail Sales1.50
WINE 104Agricultural and Wine Marketing Fundamentals3.00
Complete any combination totaling at least 3.00 units from the following:
CourseDescriptionUnits
AGRI 56Agricultural Enterprise Project2.00-4.00
AGRI 99Agriculture Occupational Work Experience0.50-8.00
AGRI 99IAgriculture Occupational Work Experience Internship0.50-8.00
CUL 256.6Wine and Food Affinities1.00
WINE 103Consumer Direct Wine Sales and Marketing1.50
WINE 105Wine Public Relations1.50
WINE 106Media in the Wine and Vineyard Industry1.50
WINE 108Viticulture and Enology for Tasting Room Personnel1.00
WINE 111Sonoma County Appellations1.50
WINE 113Winemakers of Sonoma County1.50
WINE 114Wines of California and Europe1.50
WINE 115Wines of California and Australia/New Zealand1.50
WINE 116Wines of Italy1.50
WINE 116.2Wines of Northern Italy1.50
WINE 117Wines of France1.50
WINE 118Zinfandel--Grape to Glass1.50
WINE 119Sideways: An Examination of Pinot Noir1.50
WINE 120ABC's of Starting a Winery1.50
WINE 121Wines of Spain1.50
WINE 122Dessert Wines of the World1.50
WINE 124Cabernet Sauvignon Around the World1.50
WINE 125Napa Valley Appellations1.50
WINE 130Wine Service and Hospitality1.50
WINE 131Wine Industry Event Planning1.50
WINE 150Amateur Small Scale Winemaking Operations2.00
WINE 151Wine Growing: From Certified Sustainable to Biodynamic1.50

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

Contact
Information		 Phone Email Website
(707) 527-4408
srjccertificate003290@santarosa.edu