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Wine Studies: Wine Marketing (AS) Agriculture & Natural Resources Total Units: 26.5
Term Effective: Fall 2019


The Wine Studies: Wine Marketing major prepares students with skills such as basic knowledge of retail wine sales, construction a wine marketing plan, applying management and business and wine marketing, describing wine distribution methods and wine markets, and calculating pricing in markets.

In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.

For students interested in the Wine Studies: Wine and Marketing Certificate of Achievement Program, please see SRJC's certificate website.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
  2. describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
  3. demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.

Program Requirements:

The requirements for the Wine Studies: Wine Marketing (AS) program are:

  • Complete 26.5 units from
    • Wine Business and Marketing Emphasis Requirements

Wine Business and Marketing Emphasis Requirements - complete 26.50 units
AGBUS 2Agricultural Computer Applications3.00
BMK 50Marketing3.00
WINE 1Introduction to Viticulture, Winemaking, Wines of the World3.00
WINE 70Beginning Wine Sensory Analysis1.50
WINE 101Wine Sales1.50
WINE 102Wine Marketing1.50
WINE 103Wine Direct to Consumer Sales1.50
WINE 110Advanced Wine Sensory Analysis1.50
Complete a combination totaling at least 4.00 units from the following:
Fall Winery Operations2.00
WINE 42.2Spring Winery Operations2.00
WINE 3Introduction to Enology4.00
Complete any combination totaling at least 1.50 units from the following:
WINE 111.1Sonoma American Viticulture Areas-North County1.50
WINE 111.2Sonoma American Viticulture Areas-South County1.50
Complete any combination totaling at least 4.50 units from the following:
AGRI 56Agricultural Enterprise Project2.00-4.00
AGRI 99Agriculture Occupational Work Experience0.50-8.00
AGRI 99IAgriculture Occupational Work Experience Internship0.50-8.00
CUL 256.5Wine Appreciation1.50
WINE 105Wine Public Relations1.50
WINE 109Wine Club Creation, Maintenance and Promotion1.50
WINE 112Wine Regions of California1.50
WINE 113Winemakers of Sonoma County1.50
WINE 114Wines of California and Europe1.50
WINE 116Wines of Italy1.50
WINE 117Wines of France1.50
WINE 118Zinfandel-Grape to Glass1.50
WINE 119An Examination of Pinot Noir1.50
WINE 121Wines of Spain1.50
WINE 123Causation and Detection of Wine Faults1.00
WINE 124Cabernet Sauvignon Around the World1.50
WINE 125Napa Valley Appellations1.50
WINE 127.1Wine Compliance - Licensing1.50
WINE 127.2Winery Compliance - Required Recordkeeping and Reporting1.50
WINE 128Developing and Maintaining Wine Social Media Campaigns1.50
WINE 130Wine Service and Hospitality1.50
WINE 131Wine Industry Event Planning1.50

Term Effective: Fall 2019

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Term Inactive: Fall 2020

Associate Degree Requirements:

The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:

For all students admitted for the Fall 2009 term or any term thereafter, a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis, is required for each course applied toward the major.

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

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Agriculture & Natural Resources