| 5/1/2024 5:16:33 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
BGN 100 | Title:
WRITING AND PRESENTATION |
|
| Full Title:
Professional Writing and Presentations |
| Last Reviewed:10/23/2023 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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In this course, students will learn professional business communications including effective professional writing and delivering professional oral presentations. Topics include audience analysis, writing strategies, and developing professional written and oral presentations.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100 and Course Completion of BGN 71
Limits on Enrollment:
Schedule of Classes Information
Description:
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In this course, students will learn professional business communications including effective professional writing and delivering professional oral presentations. Topics include audience analysis, writing strategies, and developing professional written and oral presentations.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100 and Course Completion of BGN 71
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | | Effective: | | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Develop professional business communications including written digital messages, and informative and persuasive oral presentations.
2. Analyze audience for appropriate communication content.
3. Adapt a variety of techniques and strategies when writing and presenting.
Objectives:
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At the conclusion of this course, the student should be able to:
1. Use audience assessment techniques.
2. Apply techniques for effectively communicating positive and negative news.
3. Write, edit, and revise several types of written business communications including digital messages, emails, memos, letters, business proposals, and grant applications.
4. Create, edit, and deliver several types of oral business communications including informative and persuasive business presentations.
Topics and Scope
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I. Audience Assessment Techniques
A. Identify audience
B. Identify how to appeal to audiences
C. Identify how and when to use direct and indirect approaches
II. Revising, Proofreading, and Editing Messages
A. Identify goal of professional message
B. Improve clarity of goal for audience
C. Improve tone to appeal to audience
D. Grammar, mechanics, and sentence structure
III. Language Techniques
A. Identify uses for concrete language
B. Identify uses for ambiguous language
C. Identify and avoid jargon, cliches, redundancies, and slang
IV. Effective Written Communication
A. Written messages
1. Emails
2. Memos
3. Letters
4. Reports
5. Business plans and proposals
6. Grants
V. Effective Oral Communication
A. Informative presentations
B. Persuasive presentations
C. Impromptu presentations
D. Special occasion presentations
Assignments:
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1. Assigned reading
2. Writing assignments
3. Oral presentations
4. Exam(s) and final project
5. Engaging in class discussion, including offering peer review of work
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
30 - 50% |
| Writing assignments | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
0 - 0% |
| None | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
30 - 50% |
| Oral presentations | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
10 - 15% |
| Exam(s) and final project | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
10 - 20% |
| Engaging in class discussion and peer review of work | |
Representative Textbooks and Materials:
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Business Communications for Success. McLean, Scott. version 2.0. FlatWorld Publishing. 2018.
Instructor prepared materials
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