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Upon completion of this course, the student will be able to:
1. Describe the communication process: the sender, the message, the channel, the receiver, and
the feedback.
2. Analyze how word selection, content, organization, style, tone, sentence structure, grammar,
punctuation, goodwill, and business format affect business communications.
3. Analyze audience and anticipate audience needs, recognizing dimensions of culture including
context, individualism, and time orientation.
4. Recognize professionalism, ethical business practices, and business etiquette in
communication situations, including in social media and intercultural interactions.
5. Utilize techniques to listen, problem solve, plan, organize, compose, and present information
clearly and accurately.
6. Compare the direct pattern for conveying positive messages and the indirect pattern for
conveying negative messages.
7. Recognize established and commonly accepted business writing and delivery patterns and
formats.
8. Determine the proper and most appropriate delivery pattern and format for a variety of
business situations.
9. Plan, organize, write, proofread, and revise business letters, e-mails, memos,
proposals/reports, and presentations.
10. Properly cite research data and references; distinguish between formal and informal research
methods and between primary and secondary sources of data.
11. Deliver individual or team oral business presentation.
12. Select an appropriate resume format for a specific job position to create a resume and
application cover letter.
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I. Business Communication Foundations in the Digital World
A. Information Flow in Today's Business World
B. Ethics in the Today's Workplace
II. Professionalism
A. Effective Work Teams
B. Face-to-Face and Virtual Meetings
C. Listening in the Workplace
D. Communicating Nonverbally
E. Professionalism and Business Etiquette
III. Intercultural Communication
A. Effects of Globalization
B. Cultural and Ethical Business Practices
C. Social Media and Networking
IV. Planning Business Messages in the Digital Age
A. Analyzing and Anticipating the Audience
B. The Writing Process and Writing Techniques
C. Team Writing and Team Revision of Collaborative Documents
V. Organizing and Drafting Business Messages
A. Researching and Gathering Organizing Information
B. Organization through Alphanumeric or Decimal Outlines
C. Writing Draft of Effective Sentences and Paragraphs
VI. Revising Business Messages for Conciseness and Clarity
A. Readability through Document Design
B. Proofreading Complex Documents
VII. Short Workplace Messages and Digital Media
A. Writing E-Mail Messages, Memos, and Texts
B. Writing Podcasts and Blogging for Business
VIII. Strategies for Positive Direct Messages
A. Writing Request, Response, and Instruction Messages
B. Writing Direct Claims, Complaints, and Adjustment Messages
C. Writing Goodwill Messages
IX. Strategies for Effective Negative Indirect Messages
A. Writing Messages to Deny Requests
B. Writing Messages to Deny Claims
C. Bad News within the Organization
X. Strategies for Persuasive Messages and Sales Messages in the Digital Age
A. Writing Persuasive Request, Claim, and Complaint Messages
B. Writing Effective, Legal Sales Messages in Print and Online
C. Writing Direct-Mail and E-mail Sales Messages
XI. Reporting in the Digital-Age Workplace
A. Formal and Informal Methods of Research
B. Primary and Secondary Sources of Data
C. Documentation of Research Data and References
D. Effective and Ethical Charts and Graphics
E. Intellectual Theft: Plagiarism
XII. Informal Business Reports
A. Interpretation of Digital-Age Data
B. Writing Recommendation Reports
C. Writing Informational Reports
D. Writing Analytical Reports
XIII. Proposals, Business Plans, and Formal Business Reports
A. Writing Formal and Informal Business Proposals
B. Creating Effective Business Plans
XIV. Delivery of Effective Oral Business Presentations
A. Audience Analysis for Most Effective Impact
B. Preparing and Organizing Material
C. Visual Aids and Multimedia Presentations
D. Polishing Delivery to Aid in Avoiding Stage Fright
XV. The Employment Communication and Resumes in the Digital Age
A. Preparing for and Conducting a Successful Job Search
B, Organizing Education, Experience, and Skills into Categories
C. Creating an Effective Customized Resume and Persuasive Cover Letter
XVI. Interviewing and Following Up
A. Types of Job Interviews
B. Before and After the Interview
C. Additional Employment Documents
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Representative Written Presentations:
1. Produce direct request letter, memo, or e-mail
2. Produce direct reply letter, memo, or e-mail
3. Produce persuasive letter or e-mail
4. Produce indirect letter, memo, or e-mail (Negative / Bad News)
5. Produce comparison / recommendation report
6. Produce customized resume for specific job position emphasizing education, experience, and
personal characteristics
7. Outline chapters using traditional outlining format
8. Prepare oral presentation using presentational format
Representative Oral Business Presentation:
1. Deliver oral presentation with presentation software and/or audio-video multimedia
Other Assignments:
1. Read one chapter per week from text, which is approximately 30 pages per week
2. Weekly chapter exams
Note:
1. Midterm and final exams will be written
2. All assignments will be evaluated for a grade