3/21/2025 2:03:05 PM	BOT 59.6 Course Outline as of Fall 2000	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  BOT 59.6	Title:  MARKETING VIRTUAL ASST
Full Title:  Marketing Yourself as a Virtual Assistant
Last Reviewed:3/28/2011

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		14 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

To collect together all of your learned skills & knowledge and to "package" them in a marketable manner in order to obtain the best possible virtual employment position.  Students will identify and evaluate various employment marketing techniques such as networking face-to-face, conducting virtual interviews, belonging to professional organizations, developing flyers and brochures, developing a professional Internet web site, and using numerous Web-based resources.  The course is a requirement of the Business Office Technology Department's Virtual Assistant Program.

Prerequisites/Corequisites:

Recommended Preparation:
BOT 59.5 and BOT 73.12A. Familiarity with the Internet/Web.

Limits on Enrollment:

Schedule of Classes Information
Description:

Identifying & evaluating various techniques to secure employment as a virtual assistant. Topics: networking, virtual interviews, professional organizations, flyers & brochures, & designing web sites. Required for Virtual Assistant Certificate Program.

(Grade or P/NP)
Prerequisites:
Recommended:BOT 59.5 and BOT 73.12A. Familiarity with the Internet/Web.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2000	Inactive:	Fall 2014
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Students will:

1.  Examine today's employment opportunities for qualified professional

   office support personnel by preparing a survey of the current job

   market for Virtual Assistants; securing advertisements and

   announcements for the entry-, experienced-, and administrative-level

   positions; analyzing the results; and comparing and classifying

   student's existing skills.

2.  Search, retrieve, analyze, and interpret information on prospective

   employers and the job market for multiple sources.

3.  Collect together all of the student's learned skills and knowledge

   and to "package" them in a marketable manner in order to obtain the

   best possible virtual employment positions.

4.  Develop an effective marketing plan for securing employment in

   today's competitive market; prepare a job search strategy, personal

   inventory, resume, cover letter, and references.

5.  Develop virtual interviewing skills.

6.  Prepare a format for personal budget tracking; record income and

   expense information; provide means of billing clients; establishing

   a VISA or M/C account; and prepare projections based on varying

   financial scenarios.

7.  Organize a networking directory from research and personal contacts;

   record information in an organized fashion.

8.  Improve interpersonal online skills by interacting with others

   through email and web activities.

9.  Develop a plan for creating an Internet site that will project a

   professional image.

10. Develop an Internet site as a Virtual Assistant to share with

   prospective employers, co-workers, and others.

11. As part of the Internet site, prepare a "portfolio" or means of

   showing your work.

12. Access Internet professional sites and interact with others in

   order to network with online business people and document experiences

   in a report.

13. Write a report on legal and ethical considerations of being a

   Virtual Assistant including billing fairly, copyright materials, and

   sharing knowledge of others.

14. Provide online class presentations on various topics related to the

   class.

Topics and Scope

1.  Employment opportunities

2.  Development of an employment marketing plan

3.  Virtual interviewing skills

4.  Budgeting

   a.  Tracking income and expense information

   b.  Billing clients

   c.  Establishing VISA or M/C accounts

5.  Networking

   a.  Organizing a networking directory

   b.  Researching contacts

   c.  Use of mailing lists

   d.  Customer testimonials

6.  An online, professional image

   a.  Interacting professionally via email and the Web

   b.  Creating an Internet Web site

   c.  Developing a portfolio of work experiences

7.  Exploring professional organizations

   a.  Online virtual assistant organizations

   b.  Chambers of Commerce

   c.  Small business organizations and centers

   d.  Civic organizations

8.  Ethical issues

   a.  Billing fairly

   b.  Copyright materials

   c.  Sharing knowledge with others

9.  Online presentations

   a.  Organizing and gathering personal/professional information to

       present

   b.  Use of PowerPoint, Web pages, or other technology for

       presentations

Assignments:

Reading assignments from textbook, printed resource materials, and

Internet Web sites.

Research course topics on the Internet.

Individual and group activities applying effective communication

 skills.

Writing a variety of reports from one-page documents to research-based

 reports.

Online presentations.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 40 - 80%
Written homework, Reading reports, Term papers, Projects
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 30%
Homework problems, Quizzes, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 5 - 20%
Class performances
Exams: All forms of formal testing, other than skill performance exams.		Exams 5 - 10%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 0%
None

Representative Textbooks and Materials:

Susan Sweeney, 101 Ways to Promote Your Website, Maximum Press, 1999

Kent, Peter & Tara Calishain, Poor Richard's Internet Marketing &

 Promotions:  How to Promote Yourself, Your Business, & Your Ideas

 Online (Poor Richard's Series), Top Floor Publications, 1999

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