SRJC Course Outlines

1/25/2022 6:26:57 AMBOT 59.6 Course Outline as of Fall 2000

New Course (First Version)

Discipline and Nbr:  BOT 59.6Title:  MARKETING VIRTUAL ASST  
Full Title:  Marketing Yourself as a Virtual Assistant
Last Reviewed:3/28/2011

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled014 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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To collect together all of your learned skills & knowledge and to "package" them in a marketable manner in order to obtain the best possible virtual employment position.  Students will identify and evaluate various employment marketing techniques such as networking face-to-face, conducting virtual interviews, belonging to professional organizations, developing flyers and brochures, developing a professional Internet web site, and using numerous Web-based resources.  The course is a requirement of the Business Office Technology Department's Virtual Assistant Program.


Recommended Preparation:
BOT 59.5 and BOT 73.12A. Familiarity with the Internet/Web.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Identifying & evaluating various techniques to secure employment as a virtual assistant. Topics: networking, virtual interviews, professional organizations, flyers & brochures, & designing web sites. Required for Virtual Assistant Certificate Program.
(Grade or P/NP)

Recommended:BOT 59.5 and BOT 73.12A. Familiarity with the Internet/Web.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 2000Inactive:Fall 2014
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Students will:
1.  Examine today's employment opportunities for qualified professional
   office support personnel by preparing a survey of the current job
   market for Virtual Assistants; securing advertisements and
   announcements for the entry-, experienced-, and administrative-level
   positions; analyzing the results; and comparing and classifying
   student's existing skills.
2.  Search, retrieve, analyze, and interpret information on prospective
   employers and the job market for multiple sources.
3.  Collect together all of the student's learned skills and knowledge
   and to "package" them in a marketable manner in order to obtain the
   best possible virtual employment positions.
4.  Develop an effective marketing plan for securing employment in
   today's competitive market; prepare a job search strategy, personal
   inventory, resume, cover letter, and references.
5.  Develop virtual interviewing skills.
6.  Prepare a format for personal budget tracking; record income and
   expense information; provide means of billing clients; establishing
   a VISA or M/C account; and prepare projections based on varying
   financial scenarios.
7.  Organize a networking directory from research and personal contacts;
   record information in an organized fashion.
8.  Improve interpersonal online skills by interacting with others
   through email and web activities.
9.  Develop a plan for creating an Internet site that will project a
   professional image.
10. Develop an Internet site as a Virtual Assistant to share with
   prospective employers, co-workers, and others.
11. As part of the Internet site, prepare a "portfolio" or means of
   showing your work.
12. Access Internet professional sites and interact with others in
   order to network with online business people and document experiences
   in a report.
13. Write a report on legal and ethical considerations of being a
   Virtual Assistant including billing fairly, copyright materials, and
   sharing knowledge of others.
14. Provide online class presentations on various topics related to the

Topics and Scope
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1.  Employment opportunities
2.  Development of an employment marketing plan
3.  Virtual interviewing skills
4.  Budgeting
   a.  Tracking income and expense information
   b.  Billing clients
   c.  Establishing VISA or M/C accounts
5.  Networking
   a.  Organizing a networking directory
   b.  Researching contacts
   c.  Use of mailing lists
   d.  Customer testimonials
6.  An online, professional image
   a.  Interacting professionally via email and the Web
   b.  Creating an Internet Web site
   c.  Developing a portfolio of work experiences
7.  Exploring professional organizations
   a.  Online virtual assistant organizations
   b.  Chambers of Commerce
   c.  Small business organizations and centers
   d.  Civic organizations
8.  Ethical issues
   a.  Billing fairly
   b.  Copyright materials
   c.  Sharing knowledge with others
9.  Online presentations
   a.  Organizing and gathering personal/professional information to
   b.  Use of PowerPoint, Web pages, or other technology for

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Reading assignments from textbook, printed resource materials, and
Internet Web sites.
Research course topics on the Internet.
Individual and group activities applying effective communication
Writing a variety of reports from one-page documents to research-based
Online presentations.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
40 - 80%
Written homework, Reading reports, Term papers, Projects
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 30%
Homework problems, Quizzes, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
5 - 20%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
5 - 10%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%

Representative Textbooks and Materials:
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Susan Sweeney, 101 Ways to Promote Your Website, Maximum Press, 1999
Kent, Peter & Tara Calishain, Poor Richard's Internet Marketing &
 Promotions:  How to Promote Yourself, Your Business, & Your Ideas
 Online (Poor Richard's Series), Top Floor Publications, 1999

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