SRJC Course Outlines

5/22/2024 7:16:26 PMBMK 60 Course Outline as of Fall 1981

New Course (First Version)

Discipline and Nbr:  BMK 60Title:  RETAIL MARKETING  
Full Title:  Retail Marketing
Last Reviewed:5/9/2016

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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Survey of independent, chain and department store merchandising operations and management.  Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control and merchandising policies.  Core course in the Retail Merchandising Management Certificate program.


Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Survey of independent & chain store merchandising operations & management. Core course in certificate program.
(Grade or P/NP)

Recommended:Eligibility for ENGL 100A or ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1981Inactive:Fall 2020
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Student will learn:
1.  role and contribution of retail establishments in the American society
2.  an understanding of the environment of retailing and the management
   functions and philosophy of the retail manager;
3.  of various career choices in retailing;
4.  to develop skill, through the use of cases and projects, in the
   solving of varied functional problems in retailing.

Topics and Scope
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1.  Merchandising and Retail Stores
   Introduction to retail merchandising, retail institutions, the
   customer, establishing a store, store location, and store layout.
2.  Organization & Personnel Practices
   Department store organization, chain store organization, personnel
3.  Buying, receiving, and pricing
   Merchandise policies, interpreting consumer demand, relations with
   resources, terms of purchase, receiving & marketing of merchandise
   and pricing of merchandise.
4.  Costs, Profits, and Controls
   Merchandise planning, markon planning, merchandise control, the store
   operating statement
5.  The Retail Selling Effort
   Advertising, personal selling & display

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Analysis of case studies; written and oral reports.  Retail projects for
local retail economy examinations.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 30%
Written homework, Essay exams
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 30%
Field work
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
50 - 60%
Multiple choice, True/false
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%

Representative Textbooks and Materials:
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MODERN RETAILING, Mason & Meyers 1990.

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