Survey of independent, chain and department store merchandising operations and management. Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control and merchandising policies. Core course in the Retail Merchandising Management Certificate program.
Student will learn:
1. role and contribution of retail establishments in the American society
2. an understanding of the environment of retailing and the management
functions and philosophy of the retail manager;
3. of various career choices in retailing;
4. to develop skill, through the use of cases and projects, in the
solving of varied functional problems in retailing.
1. Merchandising and Retail Stores
Introduction to retail merchandising, retail institutions, the
customer, establishing a store, store location, and store layout.
2. Organization & Personnel Practices
Department store organization, chain store organization, personnel
3. Buying, receiving, and pricing
Merchandise policies, interpreting consumer demand, relations with
resources, terms of purchase, receiving & marketing of merchandise
and pricing of merchandise.
4. Costs, Profits, and Controls
Merchandise planning, markon planning, merchandise control, the store
5. The Retail Selling Effort
Advertising, personal selling & display
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
20 - 30%
|Written homework, Essay exams||
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
20 - 30%
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
0 - 0%
|Exams: All forms of formal testing, other than skill performance exams.||Exams
50 - 60%
|Multiple choice, True/false||
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
0 - 0%
ESSENTIALS OF RETAILING, D. Lewison, 1989.
MODERN RETAILING, Mason & Meyers 1990.