8/31/2024 5:22:09 PM |
| New Course (First Version) |
CATALOG INFORMATION
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Discipline and Nbr:
HOSP 58 | Title:
MEETING & EVENT PLANNING |
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Full Title:
Meeting and Event Planning |
Last Reviewed:11/8/2021 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 3.00 | | Contact Total | 52.50 |
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| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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This course covers the basics of event planning and management, including research, design, event coordination documentation, venue evaluation, catering, and marketing for all types of events. The students will be introduced to the logistical know-how and theoretical understanding needed to enter the field of meeting planning with the essential knowledge needed to excel in this rapidly growing sector of the hospitality industry.
Prerequisites/Corequisites:
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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This course covers the basics of event planning and management, including research, design, event coordination documentation, venue evaluation, catering, and marketing for all types of events. The students will be introduced to the logistical know-how and theoretical understanding needed to enter the field of meeting planning with the essential knowledge needed to excel in this rapidly growing sector of the hospitality industry.
(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
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CSU GE: | Transfer Area | | Effective: | Inactive: |
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IGETC: | Transfer Area | | Effective: | Inactive: |
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CSU Transfer: | Transferable | Effective: | Fall 2022 | Inactive: | |
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UC Transfer: | | Effective: | | Inactive: | |
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C-ID: |
Certificate/Major Applicable:
Not Certificate/Major Applicable
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Understand the scope of event planning and management as part of the hospitality industry
2. Identify the value and economic impact of the meetings market on the U.S. & other global economies
3. Develop skills needed to plan a successful event
4. Understand how to plan and coordinate an event
5. Understand how to evaluate the success of an event
Objectives:
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At the conclusion of this course, the student should be able to:
1. List the various types of special events
2. Confidently complete an event proposal and other logistics documents related to an event
3. Demonstrate understanding of marketing and communications related to events
4. Demonstrate knowledge regarding available resources for event planning such as outside vendors and staffing agencies
5. Recognize special venue requirements, operational factors, permits, and logistical support required for a successful meeting
6. Demonstrate knowledge regarding creating a critical path checklist for an event
7. Demonstrate understanding of the special requirements involved in catering, events, and menu selection.
8. Effectively budget and manage the financial process of program planning including sponsorships, revenue generation, and working with fundraising entities
9. Demonstrate understanding of the components of planning a wedding and other social events
10. Identify legal and insurance requirements in the meeting planning process, including negotiation, contracts, and liquor liability
11. Demonstrate understanding of the basic principles of self-promotion as a professional event planner
Topics and Scope
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I. Introduction to Meetings, Expositions, Events, and Convention Industry
A. Definition of a meeting
B. Meeting Participants and Meeting Planners
C. Description of meeting venues
D. Organizers and sponsors
II. Initial Planning & Budgeting
A. Determining your event objectives
B. Event vision
C. Design objectives of the event experience
D. Initial planning
E. Monitoring the budget
F. Event design principles checklist
G. Group resumes and banquet event orders
III. Organization and Timing
A. Critical path
B. Function sheets
C. Timing & date selection
D. Charting critical path and checklist
IV. Location, Location, Location
A. Site selection
B. Location requirements
C. Hotels and convention centers
D. Restaurants, private venues, catering
E. Theaters
F. Tents
G. Gala openings in new venues
H. Location contracts
I. Move-in & logistics checklists
V. Guest Arrival
A. Registration: guest pass security and ticket pickup
B. Guest arrival checklist
VI. Venue Requirements
A. Room requirements
B. Staging, audiovisual, lighting
C. Venue and event supplier checklist: room, venue and catering
D. Supplier requirements and contracts
VII. Event and Meeting Sales and Marketing
A. Marketing your event
B. Self-promotion as an independent planner
C. Using social networking
D. Identifying markets - offer pre and post events to extend stays
E. Strategic partnerships
VIII. Food and Beverage
A. Food and beverage considerations
B. Menu planning
C. Staffing
D. Charitable donations
IX. Weddings
A. Site selection - banquet, ceremony, rehearsal dinner
B. Working with hotels
X. Other Considerations
A. Green meetings
B. Social responsibility
C. Ethics
D. Entertainment
E. Photographers and videographers
F. Themes and programs
G. Staff, supplier, and entertainment insurance work permits
Assignments:
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1. Weekly reading assignments (approximately 10-20 pages)
2. Case studies and written homework assignments
3. Meeting trend report, and presentation
4. Class discussion and group work
5. Event critique - oral presentation
6. Group Project
7. Midterm & Final Exam
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 10 - 20% |
Written homework assignments | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 30 - 40% |
Case studies, meeting trend report | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 30 - 40% |
Event critique / oral presentation | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 10 - 20% |
Midterm and final exam | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 10 - 20% |
Class and group project participation | |
Representative Textbooks and Materials:
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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. 2nd ed. Allen, J. Wiley. 2009 (classic)
Instructor prepared materials
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