SRJC Course Outlines

5/28/2023 4:13:39 PMFASH 139 Course Outline as of Fall 2023

Changed Course

Discipline and Nbr:  FASH 139Title:  FASHION ENTREPRENEURSHIP  
Full Title:  Fashion Entrepreneurship
Last Reviewed:9/26/2022

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  FASH 58

Catalog Description:
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Students will investigate the process for developing a fashion product from concept to consumer and the steps required to launch a fashion enterprise.


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Students will investigate the process for developing a fashion product from concept to consumer and the steps required to launch a fashion enterprise.
(Grade or P/NP)

Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:Effective:Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Both Certificate and Major Applicable


Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Demonstrate knowledge of the terminology and manufacturing processes used in the fashion industry.
2. Develop a business and marketing plan for starting a fashion enterprise.

Objectives: Untitled document
In order to achieve these learning outcomes, during the course students will:
1. Explain the legal aspects of business ownership and identify the parameters of a successful business.
2. Analyze the market viability of a design or product concept.
3. Establish the costs for production of a fashion product.
4. Explain the role of accountants, enrolled agents, bookkeepers, attorneys,  Service Core of Retired Executives (SCORE), and the Small Business Association (SBA).
5. Identify the functions of a trademark, a registered trade name, a copyright, and a patent.
6. Identify methods of payment to manufacturers, contractors, and suppliers.

Topics and Scope
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I. Evaluating the Product or Service Idea
    A. Entrepreneurial quotient
    B. Market research
    C. Product research
    D. Initial sourcing and costing
II. Defining and Protecting the Company, Product, and Brand
    A. Business plan
    B. Brand identity and logo
    C. Protecting your identity, trademark, copyright, patent
    D. Business structures: sole proprietorship, partnership, or corporation
    E. Business licenses, permits, and sales tax
    F. The support team: accountants, enrolled agents, bookkeepers, attorneys, SCORE, SBA
III. Product Design
    A. Product line development
    B. Prototype, patterns, and pattern makers
    C. Sourcing fabric and trim
    D. Manufacturing services, licenses, and registration
    E. Contractors vs. in-house production
IV. Costing
    A. Initial costing based on time and material
    B. Cost sheets
V. Sales, Marketing and Promotion
    A. Selling seasons
    B. Line sheets and samples
    C. Social media
    D. Direct and indirect sales, sales reps, road sales, and trade shows
    E. Sales and marketing plan
VI. Manufacture and Production
    A. How to decide what and how much to manufacture
    B. The basic steps to manufacture what you have sold
    C. Quality control
VII. Distribution, Sales, and Payment
    A. Inventory management
    B. Shipping
    C. Collecting your money

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1. Reading (15-25 pages per week)
2. Notebook of inspiration and resources to turn a fashion design idea into profit
3. Oral report on business, marketing, or production related issues
4. Write a business and marketing plan
5. Class Project: Propose, sample, and cost a potential fashion product from concept to consumer
6. Written assignments, such as summaries/responses (4-5, Total word count 1000-1250)
7. Tests (2-4)

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 25%
Business and marketing plan, written assignments
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
35 - 60%
Business and marketing plan, class project, oral report, and notebook.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
15 - 20%
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
15 - 20%
Attendance and class participation

Representative Textbooks and Materials:
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Guide to Fashion Entrepreneurship, The Plan, The Product, The Process. Carr, Melissa G. and Newell, Lisa Hopkins, Fairchild Books:  2014 (Classic)

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