SRJC Course Outlines

10/1/2022 5:36:48 PMWINE 131 Course Outline as of Fall 2004

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  WINE 131Title:  WINE IND EVENT PLANNING  
Full Title:  Wine Industry Event Planning
Last Reviewed:1/23/2017

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled3.509 max.Lecture Scheduled31.50
Minimum1.50Lab Scheduled08 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.50 Contact Total31.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  63.00Total Student Learning Hours: 94.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  39 - Total 2 Times
Also Listed As: 
Formerly:  AG 178

Catalog Description:
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An introduction to planning, organizing, and managing wine industry events. Students will gain practical as well as classroom experience by participating in the organization and execution of a major Northern California wine competition and public wine tasting.

Prerequisites/Corequisites:


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
An introduction to planning, organizing, and managing wine industry events. Students will gain practical as well as classroom experience by participating in the organization and execution of a major Northern California wine competition and public winetasting.
(Grade or P/NP)

Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:39 - Total 2 Times

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Upon completion of this course, students will be able to:
1.  Arrange the priorities in planning a wine competition.
2.  Evaluate judges and staff for a wine competition.
3.  Manage the logistics of a wine competition.
4.  Schedule the tasks for a wine competition.
5.  Explain the methodologies of a wine competition to staff and
   volunteers.
6.  Tally the outcome and winners of a wine competition.
7.  Critique and evaluate the work of volunteers and paid staff at a wine
   competition.
8.  Appraise the success and outcome of a wine competition.
9.  Arrange the priorities in planning a public winetasting.
10. Evaluate prospective volunteers and staff for a public winetasting.
11. Manage the logistics of a public winetasting.
12. Schedule the tasks for a public winetasting.
13. Critique and evaluate the work of volunteers and paid staff at a
   public winetasting.
14. Explain the methodologies of a public winetasting to staff and
   volunteers.
15. Appraise the success and outcome of a public winetasting from both
   financial and public relations point of views.

Topics and Scope
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1.  Wine Competition Planning
   a. Prioritizing by time
   b. Prioritizing by importance
2.  Evaluating Prospective Staff for a Public Winetasting
   a. Volunteers
   b. Judges
   c. Paid staff
3.  Managing the Logistics
   a. Selecting vendors
   b. Soliciting donations
   c. Delegating authority
   d. Methods of staying organized
4.  Scheduling Tasks
   a. Facility use
   b. Deliveries
   c. Volunteers
5.  Communicating with Staff
   a. Explaining methodologies
   b. Need-to-know
   c. Written expectations
6.  Winners and Results
   a. Tabulation
      1. Speed
      2. Accuracy
   b. Spreading the news
      1. Internal
      2. Published results
      3. Press releases
7.  Evaluating Staff Performance
   a. Written critique
   b. Management review
   c. Staff feedback
   d. Planning for next year
8.  What Makes a Successful Event?
   a. Entries
   b. Judging results
   c. Financial
   d. External perception
      1. Wineries
      2. General public
9.  Public Winetasting Planning
   a. Prioritizing by time
   b. Prioritizing by importance
10. Managing the Logistics of Public Winetasting
   a. Selecting vendors
   b. Soliciting donations
   c. Delegating authority
   d. Methods of staying organized
11. Scheduling Tasks
   a. Facility use
   b. Transportation
   c. Deliveries
   d. Volunteers
12. Communicating with Staff
   a. Explaining methodologies
   b. Need-to-know
   c. Written expectations
   d. Rewards and positive reinforcement
13. Public Relations and Marketing
   a. Media
      1. Press releases
      2. Advertising
      3. Flyers
      4. News stories
   b. Timing
      1. Internal
      2. Publishing
14. Ticket Sales
   a. Box office options
   b. Online sales
   c. Same day sales
15. Planning for the Following Year

Assignments:
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1.  10-20 pages of reading per week along with a 1-2 page summary of each
   reading assignment as written homework.
2.  Participation in wine event activities is evaluated in mock situations
   in the classroom and then after live events.  This forms the "skills
   demonstrations" portion of the grade.
3.  Students research wine events on the Internet and report on their
   findings.  Using that information, they design and price their own
   events for a fictional or real winery as homework problems.
4.  Students research wine competitions and trade associations to learn
   how to readily access this information in their careers and write a
   three page report as written homework.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
25 - 50%
Written homework
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 25%
Homework problems
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
30 - 50%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
Multiple choice, True/false, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%
None


Representative Textbooks and Materials:
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EVENT PLANNING: Judy Allen, First Edition, John Wiley and Sons, 2000

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