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|Discipline and Nbr:
BEG. DESGN & PROD. FUND.||
Beginning Graphic Design & Production Fundamentals
|Units||Course Hours per Week|| ||Nbr of Weeks||Course Hours Total
|Maximum||3.00||Lecture Scheduled||2.50||17.5 max.||Lecture Scheduled||43.75
|Minimum||3.00||Lab Scheduled||1.50||17.5 min.||Lab Scheduled||26.25
| ||Contact DHR||0|| ||Contact DHR||0
| ||Contact Total||4.00|| ||Contact Total||70.00
| ||Non-contact DHR||0|| ||Non-contact DHR Total||0
Title 5 Category:
AA Degree Applicable
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
| ||Total Out of Class Hours: 87.50||Total Student Learning Hours: 157.50||
This course provides the graphic design student with the information and practice to create effective visual communications for print in a hands-on environment. The computer will be used as a significant tool for design and production.
Course Completion of APGR 51A ( or APGR 51)
Limits on Enrollment:
Schedule of Classes Information
This course provides the graphic design student with the information and skill sets to produce visual communication.
Prerequisites:Course Completion of APGR 51A ( or APGR 51)
Limits on Enrollment:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Not Certificate/Major Applicable
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
|CSU GE:||Transfer Area|| ||Effective:||Inactive:
|IGETC:||Transfer Area|| ||Effective:||Inactive:
|CSU Transfer:||Transferable||Effective:||Fall 1981||Inactive:||Spring 2011
The student will:
1. Apply design principles to graphic design projects.
2. Employ professional digital imaging techniques in the preparation of
3. Apply professional production techniques to two-color projects.
4. Evaluate trademarks, logos, and business system identity in order to
avoid copyright infringement.
5. Integrate research into graphic images, using books, magazines,
journals and other resources, into the creation of design concepts.
6. Present design projects in a professional manner.
7. Work effectively in a "design team" environment to develop and produce
8. Evaluate current design trends.
9. Evaluate various graphic design careers.
10. Design an effective working studio set up.
11. Outline the steps for conducting a typical photoshoot.
12. Describe the process for hiring sub contractors and working with art
Topics and Scope
1. Logos and trademarks
2. Business systems
3. Choosing and ordering paper stock
4. Retail advertising design
5. Catalog cover design
8. Copy writing
10. Photo cropping
11. Greeting card design
12. Newsletter design
13. Brochure design
15. Typography and lettering
16. Provocative headline
18. Self Promotion
19. Design campaigns & collateral materials
20. Design teams
21. Menu design
22. Announcement design
23. Business of design
24. Current employment opportunities
25. Creating a design studio environment
26. Art direction
27. Directing photo shoots
28. Hiring and supervising subcontractors
1. Develop logos.
2. Develop a business system.
3. Design a greeting card.
4. Create a newsletter masthead and front page design.
5. Design a brochure.
6. Prepare signage in various sizes.
7. Develop headline and visual with provided copy.
8. Create a self promotional piece.
9. Develop a group campaign design.
10. Develop and create individual business forms.
11. Design an effective studio environment.
Methods of Evaluation/Basis of Grade.
Representative Textbooks and Materials:
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
0 - 0%
|This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
20 - 50%
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
10 - 50%
|Class performances, Performance exams||
|Exams: All forms of formal testing, other than skill performance exams.||Exams
10 - 20%
|Multiple choice, True/false, Matching items, Completion||
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
10 - 30%
Instructor developed materials.