SRJC Course Outlines

10/2/2023 11:50:57 PMAPGR 67 Course Outline as of Fall 1998

New Course (First Version)

Discipline and Nbr:  APGR 67Title:  COM ILLUSTRATION: BASICS  
Full Title:  Commercial Illustration: Basics
Last Reviewed:12/8/1997

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled2.009 max.Lecture Scheduled18.00
Minimum1.50Lab Scheduled4.008 min.Lab Scheduled36.00
 Contact DHR0 Contact DHR0
 Contact Total6.00 Contact Total54.00
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  36.00Total Student Learning Hours: 90.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  08 - May Be Taken for a Total of 6 Units
Also Listed As: 

Catalog Description:
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Demonstration and use of techniques and media in professional illustration. Emphasis on developing and marketing student's personal style through evolution of strong portfolio and knowledge of commercial market(s).


Recommended Preparation:
Course Completion of ART 7A

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Demonstration and use of techniques and media in professional illustration. Emphasis on developing and marketing student's personal style through evolution of strong portfolio and knowledge of commercial market(s).
(Grade Only)

Recommended:Course Completion of ART 7A
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:08 - May Be Taken for a Total of 6 Units


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1998Inactive:Spring 2011
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The students will:
1. Develop their individual style(s) by applying techniques,
ideas and principles learned in critique and discussion to
projects assigned.
2. Analyze a wide range of techniques and media through
3. Try new solutions to illustration assignments through
application to creativity and ideation exercises.
4. Improve their techniques by applying illustration principles
taught and by applying modifications suggested in critique
sessions, resulting in portfolio pieces that are more marketable.
5. Acclimate to the critical examination of their work by client
and art director through critique sessions and simulated
artist/client interaction.
6. Develop marketing strategies based on knowledge of the scope of
local and national illustration markets acquired through lecture
and outside reading.
7. Assemble a marketable portfolio by completing three or more
professional quality illustrations.

Topics and Scope
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1.  Basic rendering techniques
2.  Pen and ink techniques
3.  Colored pencil/pastel techniques
4.  Watercolor/Wet media techniques
5.  Mixed media techniques
6.  Marker techniques
7.  Airbrush techniques
1.  Illustration markets: What's out there
2.  Rendering: Creating 3-dimensional objects in 2-dimensional media
3.  Innovative thinking: Great ideas for developing great ideas
4.  Composition: The foundation of dynamic imagery
5.  Color theory: Creating mood, depth and visual interest
6.  Pricing: Determining hourly rates and formulating bids
7.  Client contact/Business Forms: Paperwork can make or break you
8.  Self promotion/Marketing/Portfolios: Showing them what you've got

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1.  Basic rendering techniques: using form, light and shadow,
create realistic illustration of simple object.
2.  Use pen and ink to render illustration of a metal or glass
3.  Use colored pencil and/or pastel to render illustration of a
human subject.
4.  Use watercolor to render illustration of a landscape or
5.  Use mixed media to render illustration of using extreme or
dramatic perspective.
6.  Use markers to render illustration of a caricature.
7.  Use airbrush to render illustration of student's name in chrome
1.  Create spot illustration, in black and white, to be reproduced
smaller than 1/4 page.
2.  Create editorial illustration, with dry media in full color, to
be used to accompany an editorial article in a magazine or
3.  Create illustration, with wet media in full color, in student's
choice of CD cover, Book cover, or Advertisement use.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 20%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
40 - 60%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
20 - 40%
Outside Projects

Representative Textbooks and Materials:
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