SRJC Course Outlines

10/1/2022 4:45:10 AMFASH 139 Course Outline as of Spring 2005

Changed Course

Discipline and Nbr:  FASH 139Title:  FASH ENTRPSHIP  
Full Title:  Fashion Entrepreneurship
Last Reviewed:2/8/2016

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  FASH 58

Catalog Description:
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An in-depth study of the business of apparel, sewn product, and related small fashion enterprises, including legal aspects of business ownership.


Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
An in depth study of the business of apparel, sewn product, and related small fashion enterprises, including legal aspects of business ownership. Formerly CFS 302.3.
(Grade or P/NP)

Recommended:Eligibility for ENGL 100A or ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:Effective:Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Upon completion of the course, students will be able to:
1.  Analyze the viability and uniqueness of a design idea.
2.  Establish the costs of prototypes, samples, and production of
   garment/accessory designs.
3.  Price alterations, custom designs, etc.
4.  Develop a pricing list for services as well as goods.
5.  Analyze the marketing issues and costs to sell a fashion product.
6.  Evaluate his/her personal lifestyle parameters relative to becoming a
   garment/accessory manufacturer.
7.  Identify and evaluate the various licenses, permits taxes, fees, and
   insurance necessary to legally operate as a garment/accessory
8.  Explain the functions and illustrate the uses of accountants, enrolled
   agents, bookkeepers, attorneys, SCORE (Counselors to America's Small
   Businesses), and the SBA (Small Business Association).
9.  Explain the differences among and definitions of trademark, registered
   trade name, copyright, design patent, and letters of protection.
10. Explain garment manufacturing terminology and the garment designing
   and manufacturing process.
11. Explain the parameters of staying in business: sales, quality, on-time
   shipping, customer service, ratio of repeat to new customers, etc.
12. Identify and explain the ways in which payment is made to
   manufacturers to their suppliers, contractors and suppliers.
13. Identify and explain what kind of books and records must be kept and
   by whom.
14. Prepare a viable business plan.
15. Prepare a viable sales and marketing plan.
16. Develop a plan for setting up a studio for a small business.

Topics and Scope
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I.   Evaluation of skills and product or service for development
    A.  Manufacturer/entrepreneur quotient
        1. Skills and personal availability
        2. Commitment to design idea
        3. Marketing realities
    B.  Product or service in the marketplace
        1. Market research
        2. Product research
        3. Sourcing and costing
II.  Defining and protecting the image and form of company and product
    A.  Business plan
    B.  Business identity and logo
    C.  Protecting your business name, logo, and creativity; trademarks;
        copyright; design patent
    D.  Sole proprietorship, partnership, or corporation
    E.  Business licenses, permits, and sales tax
    F.  Professional support
    G.  Office and design/production facility set up and organization
III. Production design
    A.  Product line
    B.  Prototype, patterns, and pattern makers
    C.  The fabric and trim search
    D.  Manufacturing services, licenses, and registration
    E.  Contractors vs. in-house production
IV.  Costing
    A.  Initial costing based on time and material
    B.  Cost sheets
V.   Sales and promotional tools for selling your product
    A.  Selling seasons
    B.  Line sheets and samples for selling purposes
    C.  Free publicity and advertising
    D.  Direct and indirect sales, sales reps, road sales, & trade shows
    E.  How to write an order
VI.  Producing your product
    A.  How to decide what and how much to manufacture
    B.  The basic steps to manufacture what you have sold
    C.  Quality control
VII. Product distribution, management, and payment
    A.  Inventory management
    B.  Shipping
    C.  Collecting your money
VIII.The final analysis

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1.  Keep a notebook of personal goals and hurdles to turn a fashion
   design idea into profit.
2.  Orally present a report on production related issues.
3.  Write a business plan.
4.  Project: Take a design idea step by step from inception to shopping,
   including costing.
5.  Take several tests.
6.  Read from text.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 40%
Written homework, Reading reports, NOTEBOOKS, RESEARCH REPORTS, FINAL PROJECT
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
25 - 50%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
15 - 20%
Multiple choice, Completion, SHORT ANSWERS
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
15 - 20%

Representative Textbooks and Materials:
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Made in America: The Business of Apparel & Sewn Product Manufacturing,
3rd Ed., by Sue Pekarsky Gary and Connie Ulasewicz, Publisher: Garments
Speak 2001.

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