| 10/31/2024 7:21:18 AM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
ADED 763.2 | Title:
SOC MED BUS 2 |
|
| Full Title:
Social Media for Business 2 |
| Last Reviewed:11/8/2021 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 0 | Lecture Scheduled | 0 | 12 max. | Lecture Scheduled | 0 |
| Minimum | 0 | Lab Scheduled | 1.50 | 3 min. | Lab Scheduled | 18.00 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 1.50 | | Contact Total | 18.00 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 0.00 | Total Student Learning Hours: 18.00 | |
Title 5 Category:
Non-Credit
Grading:
Non-Credit Course
Repeatability:
27 - Exempt From Repeat Provisions
Also Listed As:
Formerly:
ADLTED 763.2
Catalog Description:
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This course is designed for students who want to build and grow their business' marketing through different social media platforms such as TikTok, Pinterest, LinkedIn, and WhatsApp. Students will learn to create and manage a business page in each of these platforms while following social media user guidelines and restrictions.
Prerequisites/Corequisites:
Recommended Preparation:
Completion of ADLTED 763.1
Limits on Enrollment:
Schedule of Classes Information
Description:
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This course is designed for students who want to build and grow their business' marketing through different social media platforms such as TikTok, Pinterest, LinkedIn, and WhatsApp. Students will learn to create and manage a business page in each of these platforms while following social media user guidelines and restrictions.
(Non-Credit Course)
Prerequisites:
Recommended:Completion of ADLTED 763.1
Limits on Enrollment:
Transfer Credit:
Repeatability:27 - Exempt From Repeat Provisions
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | | Effective: | | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Effectively create and manage a business account for TikTok, Pinterest, LinkedIn, and WhatsApp
2. Create client engagement through posts and ads
Objectives:
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At the conclusion of this course, the student should be able to:
1. Create a business account for TikTok, Pinterest, LinkedIn, and WhatsApp
2. Create quality images, videos, and posts
3. Increase traffic by targeting specific audiences with different products
4. Explain best posting practices
5. Link business pages to a company website
Topics and Scope
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I. Create a Business Account on TikTok
A. Create quality videos to promote the company
B. Increase traffic by reviewing real-time statistics with graphs
C. Follow user guidelines to prevent page from being restricted or blocked
D. Analyze best posting times, frequency of posting, and proper follow-up to posts
II. Create a Business Account on Pinterest
A. Explain the benefits of different methods on pins
B. Create pins with links to the busines website
C. Create quality content to promote a company
D. Follow user guidelines to prevent page from being restricted or blocked
E. Analyze best posting times, frequency of posting, and proper follow-up to posts
III. Create a Business Account on LinkedIn
A. Follow user guidelines to prevent page from being restricted or blocked
B. Share documents
C. Discover content trending with target audiences
D. Analyze best posting times, frequency of posting, and proper follow-up to posts
IV. Create a Business Account in WhatsApp
A. Create a catalog to showcase products and services
B. Use special tools to sort, automate, and respond to messages
C. Create labels to organize business contacts
Assignments:
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1. TikTok exercises (2-4)
2. Pinterest exercises (2-4)
3. LinkedIn exercises (2-4)
4. WhatsApp exercises (2-4)
5. Summative demonstration of skill attainment (1)
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
0 - 0% |
| None | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
0 - 0% |
| None | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
65 - 100% |
| TikTok exercises; Pinterest exercises; LinkedIn Exercises; WhatsApp exercises; Summative skill demonstration | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 35% |
| Attendance and participation | |
Representative Textbooks and Materials:
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Instructor and department prepared materials
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