12/3/2024 10:58:28 AM	ADED 763.1 Course Outline as of Summer 2025	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  ADED 763.1	Title:  SOC MED BUS 1
Full Title:  Social Media for Business 1
Last Reviewed:11/8/2021

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	0	Lecture Scheduled	0		12 max.	Lecture Scheduled	0
Minimum	0	Lab Scheduled	1.50		3 min.	Lab Scheduled	18.00
		Contact DHR	0			Contact DHR	0
		Contact Total	1.50			Contact Total	18.00
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  0.00

Total Student Learning Hours: 18.00

Title 5 Category:  Non-Credit
Grading:  Non-Credit Course
Repeatability:  27 - Exempt From Repeat Provisions
Also Listed As: 
Formerly:  ADLTED 763.1

Catalog Description:

This course is designed for students who want to build and grow their business's marketing through different social media platforms such as Facebook and Instagram. Students will learn to create and manage their social media presence for their business.

Prerequisites/Corequisites:

Recommended Preparation:
Course Completion of ADLTED 753 or ADLTED 762.1 or ADLTED 762.2 or ADLTED 762.3 or ADLTED 762.4 or ADLTED 762.5

Limits on Enrollment:

Schedule of Classes Information
Description:

This course is designed for students who want to build and grow their business's marketing through different social media platforms such as Facebook and Instagram. Students will learn to create and manage their social media presence for their business.

(Non-Credit Course)
Prerequisites:
Recommended:Course Completion of ADLTED 753 or ADLTED 762.1 or ADLTED 762.2 or ADLTED 762.3 or ADLTED 762.4 or ADLTED 762.5
Limits on Enrollment:
Transfer Credit:
Repeatability:27 - Exempt From Repeat Provisions

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1. Demonstrate professional practices to market a business on social media

2. Explain Facebook and Instagram user guidelines

3. Create and effectively manage Facebook and Instagram pages for a business

 

Objectives:

At the conclusion of this course, the student should be able to:

1. Create a network of followers to increase client base

2. Explain user guidelines for Facebook and Instagram to prevent page restrictions

3. Explain and apply best posting practices

Topics and Scope

I. Facebook Business Page

    A. Create a new page and incorporate your brand into the page

    B. Upload images to a Facebook page

    C. Create, schedule, and publish Facebook events

    D. Create a network of resources and followers

    E. Create and select quality content to post such as videos and appropriate images for your business

    F. Generate traffic to your page

    G. Explain the importance of likes, shares, comments, and emojis

    H. Boost posts

    I. Correctly follow user guidelines to prevent page from being blocked, restricted, and to avoid violation of copyrights

    J. Explain best posting times, frequency of posting, and proper follow up to posts

 

II. Instagram for Business

    A. Create an Instagram account

    B. Upload images to Instagram

     C. Create quality content for your business

    D. Follow other businesses to create a network of resources

    E. Invite others to follow your page

    F. Create a live video on Instagram to increase traffic and promote the business

    G. Correctly follow user guidelines to prevent page from being blocked, restricted, and to avoid violation of copyrights

    H. Explain best posting times, frequency of posting, and proper follow up to posts

Assignments:

1. Facebook exercises (4-6)

2. Instagram exercises (4-6)

3. Summative demonstration of skill attainment (1)

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 0 - 0%
None
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 65 - 100%
Facebook exercises; Instagram exercises; Summative skill demonstration
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 35%
Attendance and participation

Representative Textbooks and Materials:

Instructor and department prepared materials

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