| 11/23/2024 4:15:05 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
MEDIA 4 | Title:
INTRO/MASS COMMUNICATION |
|
| Full Title:
Introduction to Mass Communication |
| Last Reviewed:1/28/2019 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Overview of the history, structure, function and influence of print, electronic, and digital media and their support industries.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 1A
Limits on Enrollment:
Schedule of Classes Information
Description:
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Overview of the history, structure, function and influence of print, electronic, and digital media and their support industries.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 1A
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | Fall 1981
| Inactive: | |
| Area: | E
| Humanities
|
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| | C1 | Arts | Fall 1981 | |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| | 3A | Arts | Fall 1981 | |
| |
| CSU Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | |
| |
| UC Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | |
| |
| C-ID: |
| CID Descriptor: JOUR 100 | Introduction to Mass Communications | SRJC Equivalent Course(s): FMA4 |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Explain the history, structure, and influence of the major American
media industries.
2. Critically evaluate the impact of overt and covert media messages on their lives and the
culture at large.
3. Demonstrate a general understanding of the legal responsibilities of the mass media.
Objectives:
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At the conclusion of this course, the student should be able to:
1. Evaluate the historical development of the print, electronic, and digital media.
2. Analyze the economic, social, technological, and aesthetic impacts of the media on culture.
3. Critically analyze the ways in which the media have influenced mass consciousness.
4. Gather, identify, and interpret mass media overt and covert messages.
5. Demonstrate a critical understanding of media's impact on their daily lives.
Topics and Scope
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I. General Introduction to the Mass Media in Western and Non-Western
Cultures
A. The theory of mass communication
1. The process of communication
2. Media convergence
3. Comparative media systems -- theories of the press
4. Historical, economic and geographical influence on
communication content and structure
5. Cultural domination
6. Differences between interpersonal and mass communication theory
B. The history of mass communication
1. Print as the first mechanical mass media
2. The language of photography
3. Electronic communication
4. Digital communication
C. The effects of mass communication
1. The social effects of the media
i. Cultural -- racial, ethnic, and gender perception
ii. Individual -- personal needs, identity, and attitudes
2. Audience fragmentation
3. The aesthetic effects of the media
4. The relationship between media and politics
5. The strategies for critical awareness and visual literacy
6. Overt vs. covert messages: identification and interpretation
II. Electronic Communications
A. Radio
1. History of radio
2. The unrealized potential of radio drama
3. Advertising and radio
4. News and radio
5. Education and radio
6. Government and radio
7. International radio
8. Radio production techniques
B. Television
1. History of television
2. Television genres
3. Gender and racial stereotypes
4. Film and television
5. Advertising and television
6. Journalism and the TV photo-essay
7. Education and television
C. Film
1. History of film
2. Film genres
3. Synergy
4. Branding
III. Digital Communication -- the Internet
A. History of the internet's development
B. Examination of uses
1. Email, Instant Messaging, Skype
2. Online communities
3. E-Commerce
4. News and information
5. Entertainment downloading
6. Facebook, Twitter, Tumbler, and emerging social networks
C. Impact on society
1. "Global Village"
2. Evolving language -- emoticons and online lingo
3. Online education
4. Telecommuting
5. Social relationships
6. Journalism and the internet
7. Advertising on the internet
8. Convergence: radio, magazines, TV, movies, music, ebooks
9. Blogging
10. File-sharing and piracy
D. Wireless Web (mobile technology) and the Evernet
IV. Popular Music as Communication
V. Legal Responsibilities of the Mass Media
A. The five rights of the First Amendment
B. The legal obligations of the mass media: privacy,
pornography, copyright and freedom of information
Assignments:
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1. 20 pages of assigned weekly readings from the text
2. Exams (2 - 4), including a final
3. Writing assignments of 3-5 pages each, which may or may not include a group component. For example:
A. An assignment demonstrating understanding and application of mass
communication theory to print advertisements
B. An assignment critically analyzing persuasive techniques in
television advertisements
C. An assignment demonstrating awareness of mass communication theory
related to the process of political campaigning via the media
D. An assignment analyzing the underlying cultural mythology of a
secular icon of contemporary American culture
E. An assignment evaluating social relationships and the internet
F. An assignment evaluating propaganda in advertising and journalism
G. An assignment evaluating editorial bias in print, radio, television and internet
journalism
H. An analysis of cultural, ethnic, racial and gender portrayals on
television
I. A comparative essay on news, political, editorial, advertising, or
entertainment content of Western and Non-Western countries
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
25 - 50% |
| Written homework, term papers | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
0 - 0% |
| None | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
0 - 0% |
| None | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
45 - 65% |
| Multiple choice, true/false, matching items, completion, essay exams including final | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 15% |
| Class participation, group work | |
Representative Textbooks and Materials:
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Mass Communication: Living in a Media World. 7th ed. Hanson, Ralph. Sage Publications. 2018
Introduction to Mass Communication: Media Literacy and Culture. 10th ed. Baran, Stanley. McGraw-Hill. 2018
Media and Culture. 11th ed. Campbell, Richard and Martin, Christopher and Fabos, Bettina. Bedford/St. Martin's Press. 2017
The Dynamics of Mass Communications: Media in Transition. 12th ed. Dominick, Joseph. McGraw Hill. 2012 (classic)
The Media of Mass Communication. 11th ed. Vivian, John. Pearson. 2012 (classic)
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