| 4/29/2024 3:18:10 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
HORT 66 | Title:
GARDEN CENTER OPS |
|
| Full Title:
Garden Center Operations |
| Last Reviewed:12/14/2015 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 1.50 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
| Minimum | 1.50 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 1.50 | | Contact Total | 26.25 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 52.50 | Total Student Learning Hours: 78.75 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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An introductory course in garden center operations, including sales and service strategies, displays and merchandizing, and product knowledge appropriate to the retail garden center. Course includes information on types of retail nurseries, job availability and qualifications, laws and regulations, and professional organizations.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Schedule of Classes Information
Description:
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An introductory course in garden center operations, including sales and service strategies, displays and merchandizing, and product knowledge appropriate to the retail garden center. Course includes information on types of retail nurseries, job availability and qualifications, laws and regulations, and professional organizations.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | Transferable | Effective: | Fall 2002 | Inactive: | Fall 2019 |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon successful completion of this course the student will be able to:
1. Categorize and describe the types of retail nurseries in California.
2. Analyze job positions and compile a list of qualifications for each.
3. Summarize licensure requirements and laws related to garden center operation.
4. Evaluate sales and service strategies for retail settings.
5. Distinguish between effective and poor communication styles.
6. Employ effective communication skills for dealing with the public in a retail setting.
7. Implement a personal appearance that projects a positive public image.
8. Describe representative product return and guarantee policies.
9. Describe representative delivery and service procedures.
10. Organize an appealing and effective product display.
11. Design effective signage to promote product sales.
12. Arrange products utilizing principles of product mix and placement for most effective customer appeal.
13. Describe the practice of "tie-in sales."
14. Determine price, mark-up and margin from cost of product.
15. Interpret information contained in vendor's invoice.
16. Identify plants by botanical and common names.
17. Describe cultural care requirements for a variety of plants.
18. Compare and contrast a variety of fertilizers for home garden use.
19. Compare and contrast a variety of pest management methods home garden use.
20. Compare and contrast a variety of soil improvement products and their applications.
21. List the relevant nursery industry professional organizations and describe their purposes.
Topics and Scope
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1. Types of retail nurseries in California
a. Independent full service operations
b. Garden center chains
c. Garden department in home centers
2. Job positions and qualifications
3. Licenses and laws related to garden center operation
4. Sales and service
a. Sales skills
b. Communication styles and biases
c. Public image and personal appearance
d. Sales and returns, guarantee policies
e. Delivery and other services
5. Merchandising methods
a. Display, signage and silent sales techniques
b. Product mix and placement
c. Tie-in sales
d. Cost and price
e. Mark-up and margin
6. Product knowledge
a. Plant identification by botanical and common names
b. Plant cultural care requirements
c. Fertilizers, pest management, soil amendments
d. Garden tools and supplies
7. Professional Organizations
Assignments:
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1. Written report on selected garden center employment opportunities and qualifications
2. Garden center field trips with written evaluations of merchandising methods or other practices
3. Calculations for mark-up and profit margins
4. Product display presentation, with appropriate mix, placement and signage
5. Two to three quizzes
6. Final exam
7. Read xx-xx pages per week
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
10 - 50% |
| Field trip reports, evaluations | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
10 - 25% |
| Calculations, evaluations | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
20 - 50% |
| Product display | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
20 - 50% |
| Quizzes and final exam: multiple choice, true/false, matching items, completion | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 10% |
| Attendance and participation | |
Representative Textbooks and Materials:
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Stanley, John. The Complete Guide to Garden Center Management. Ball Publishing, 2002 (Classic)
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