12/26/2024 6:47:00 PM	HORT 66 Course Outline as of Spring 2012	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  HORT 66	Title:  GARDEN CENTER OPS
Full Title:  Garden Center Operations
Last Reviewed:12/14/2015

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.50	Lecture Scheduled	1.50		17.5 max.	Lecture Scheduled	26.25
Minimum	1.50	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	1.50			Contact Total	26.25
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  52.50

Total Student Learning Hours: 78.75

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

An introductory course in garden center operations, including sales and service strategies, displays and merchandizing, and product knowledge appropriate to the retail garden center. Course includes information on types of retail nurseries, job availability and qualifications, laws and regulations, and professional organizations.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

An introductory course in garden center operations, including sales and service strategies, displays and merchandizing, and product knowledge appropriate to the retail garden center. Course includes information on types of retail nurseries, job availability and qualifications, laws and regulations, and professional organizations.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2002	Inactive:	Fall 2019
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon successful completion of this course the student will be able to:

1. Categorize and describe the types of retail nurseries in California.

2. Analyze job positions and compile a list of qualifications for each.

3. Summarize licensure requirements and laws related to garden center operation.

4. Evaluate sales and service strategies for retail settings.

5. Distinguish between effective and poor communication styles.

6. Employ effective communication skills for dealing with the public in a retail setting.

7. Implement a personal appearance that projects a positive public image.

8. Describe representative product return and guarantee policies.

9. Describe representative delivery and service procedures.

10. Organize an appealing and effective product display.

11. Design effective signage to promote product sales.

12. Arrange products utilizing principles of product mix and placement for most effective customer appeal.

13. Describe the practice of "tie-in sales."

14. Determine price, mark-up and margin from cost of product.

15. Interpret information contained in vendor's invoice.

16. Identify plants by botanical and common names.

17. Describe cultural care requirements for a variety of plants.

18. Compare and contrast a variety of fertilizers for home garden use.

19. Compare and contrast a variety of pest management methods home garden use.

20. Compare and contrast a variety of soil improvement products and their applications.

21. List the relevant nursery industry professional organizations and describe their purposes.

Topics and Scope

1.  Types of retail nurseries in California

   a. Independent full service operations

   b. Garden center chains

   c. Garden department in home centers

2.  Job positions and qualifications

3.  Licenses and laws related to garden center operation

4.  Sales and service

   a. Sales skills

   b. Communication styles and biases

   c. Public image and personal appearance

   d. Sales and returns, guarantee policies

   e. Delivery and other services

5.  Merchandising methods

   a. Display, signage and silent sales techniques

   b. Product mix and placement

   c. Tie-in sales

   d. Cost and price

   e. Mark-up and margin

6.  Product knowledge

   a. Plant identification by botanical and common names

   b. Plant cultural care requirements

   c. Fertilizers, pest management, soil amendments

   d. Garden tools and supplies

7.  Professional Organizations

Assignments:

1. Written report on selected garden center employment opportunities and qualifications

2. Garden center field trips with written evaluations of merchandising methods or other practices

3. Calculations for mark-up and profit margins

4. Product display presentation, with appropriate mix, placement and signage

5. Two to three quizzes

6. Final exam

7. Read xx-xx pages per week

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 10 - 50%
Field trip reports, evaluations
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 25%
Calculations, evaluations
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 20 - 50%
Product display
Exams: All forms of formal testing, other than skill performance exams.		Exams 20 - 50%
Quizzes and final exam: multiple choice, true/false, matching items, completion
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 10%
Attendance and participation

Representative Textbooks and Materials:

Stanley, John. The Complete Guide to Garden Center Management. Ball Publishing, 2002 (Classic)

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