Upon completion of the course, students will be able to:
1. Develop goals, objectives and questions for meetings with website clients.
2. Create a storyboard, timeline, work schedule, bid, and formal proposal for an interactive multi-media website.
3. Analyze existing websites regarding: overall design, navigation, content, graphics and ease of use.
4. Apply time saving techniques such as graphics shortcuts, web page templates and using HTML editors to their website.
5. Discuss problems which arise when creating an interactive multi-media website and brainstorm possible solutions.
1. Educating Customers Defining a Website
a. Defining an interactive multi-media website
b. Basic Internet concepts
c. Websites and terminology
2. Formulating Project Goals
a. Initial customer contact
b. Brainstorming and problem solving
c. Streamlining ideas
d. Facilitating goal setting
3. Defining a Target Market
a. Evaluating your audience
b. Creating a visual theme which attracts your audience
4. Creating a Flowchart, Storyboard, and Timeline
a. Working backwards from deadlines
b. Defining group roles
c. Assigning tasks to the work group
d. Allowing time for error
e. Presentation to the client
5. Preparing a Contract
a. Project estimates
b. Determining customer budget
c. Estimated cost versus actual cost
d. Cost of customer changes
6. Writing a Web Project Proposal
a. Putting it all together
7. Communicating with the Customer and with the Work Group
8. Visual Styles and Website Tone
a. Creating graphics and multi-media assets which attract the target market
b. Graphic appeal: basic rules for Web graphics
c. Color theory and meaning
d. Choosing the colors that best portray your image
9. Website Content
a. Writing styles - learning what works in print
b. Type and style: make your words speak out
10. Navigational Design
a. Navigating with graphics and text
b. Human-computer interface design concepts
c. Consistency in navigation
e. Search engine for your site
f. Structured layout versus free-form
11. Interactivity at Your Website
a. Importance of communicating with your public
b. Using forms and contests to gather customer data
c. Providing feedback on every page
d. Social networking
12. Time Saving Techniques
a. Using your editor to save you time
b. Creating templates
c. Modulating your code
d. Using style sheets
13. Testing the Design
a. Loading the site
c. Beta testing with a sample audience
14. Presentation of Final Design to Customer
a. Discuss site maintenance
b. Publicizing site
c. Registering with search engines and mailing groups
1. Conduct 4 client meetings to discuss client goals for website, client approval of storyboard, client approval of templates, final client approval and site maintenance.
2. Create a storyboard, timeline, and bid to incorporate into a formal proposal for a website they are assigned.
3. Document work on the website and compare the initial proposal to the actual work completed.
4. Research existing contracts and develop one which meets their needs.
5. Use the Internet to research and develop three reports.
6. Create an interactive multi-media website for a customer.
7. Critique 2 to 4 existing websites regarding their: overall design, navigation, content, graphics and ease of use.
8. Reading approximately 20-30 pages per week.
9. Unit exams
Collaborative Web Development, by Jessica Burdman. Addison Wesley, 2000 (classic in field).
Managing Interactive Media Projects, by Tim Frick, 2007 Delmar Cengage Learning.
Managing Interactive Media: Project Management for Web and Digital Media, by Elaine England and Andy Finney, Addison Wesley Publishing Company, 2007.
DV 101: A Hands-On Guide for Business, Government and Educators, by Jan Ozer, Peachpit Press, 2005 (classic in field).