| 4/24/2024 9:04:44 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
FLORS 108 | Title:
RETAIL FLORIST DISPLAY |
|
| Full Title:
Display and Merchandising for Retail Florists |
| Last Reviewed:3/28/2022 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 1.00 | Lecture Scheduled | 1.00 | 17.5 max. | Lecture Scheduled | 17.50 |
| Minimum | 1.00 | Lab Scheduled | .50 | 6 min. | Lab Scheduled | 8.75 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 1.50 | | Contact Total | 26.25 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 35.00 | Total Student Learning Hours: 61.25 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Visual merchandizing and display for retail florists. Presentation of the purpose, principles, fixtures and accessories for effective visual merchandising used by successful retail florists.
Prerequisites/Corequisites:
Course Completion of FLORS 83A
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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Visual merchandizing and display for retail florists. Presentation of the purpose, principles, fixtures and accessories for effective visual merchandising used by successful retail florists.
(Grade or P/NP)
Prerequisites:Course Completion of FLORS 83A
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | | Effective: | | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon successful completion of this course, the student will be able to:
1. Discuss the purpose of display in a retail floristry business.
2. Analyze the elements and principles of floral display that create effective and customer-friendly merchandizing.
3. Locate and utilize flowers and floral materials, fixtures, props and accessories to create an appealing and effective floral merchandise display.
Topics and Scope
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I. Purpose of Display
A. Generate sales
B. Showcase product
C. Create image
D. Educate consumer
II. Types of Display
A. Display windows
B. In-store display
C. In-refrigerator displays
III. Elements of Display
A. Balance
B. Emphasis
C. Scale
D. Depth
E. Scale proportion
F. Rhythm
G. Merchandise
H. Color
I. Motion
J. Signage
K. Customer-friendliness
IV. Display Fixtures
A. Shelving
B. Lighting
C. Moveable vs. fixed displays
V. Props and Accessories
A. Furniture
B. Pedestals
C. Fabric
D. Artwork
E. Signage
F. Foam core
Assignments:
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1. Attend field trip to view window display in a local mall.
2. Critique in-class display.
3. Set up floral displays using different themes.
4. Assemble portfolio, including photos of display projects with accompanying journal entries listing materials and describing principles and elements of displays.
5. Final project: Design and construct large, thematic display set-up, with props and flowers.
6. Read 5-10 pages per week.
7. Write summary of visitation and viewing visual merchandise at three retail businesses.
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
10 - 20% |
| Short written summaries of visitations | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
0 - 0% |
| None | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
70 - 80% |
| Displays; portfolio. | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
10 - 20% |
| Field trip, attendance, and participation in critique. | |
Representative Textbooks and Materials:
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Instructor prepared materials.
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