The student will learn:
1. how marketing influences business decisions;
2. to appreciate the role of marketing concepts;
3. a better understanding of marketing methods;
4. how marketing can affect company profitability and image.
1. Marketing and the business environment.
2. The marketing concept.
3. Buyer behavior.
4. The marketing process and organization.
5. Marketing Information Systems and marketing research.
6. Products including marketing characteristics, life cycles, innovations
and product-market strategies.
7. Distribution including roles of producers, wholesalers, and retailers,
marketing channels and physical distribution.
8. Promotion including strategy, personal selling and advertising.
9. Pricing including decisions, objectives, policies, strategies, and
10. Overall Marketing Strategy.
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
25 - 35%
|Written homework, Essay exams||
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
15 - 25%
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
0 - 0%
|Exams: All forms of formal testing, other than skill performance exams.||Exams
40 - 50%
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
0 - 0%
BASIC MARKETING, McCarthy & Perrault, Irwin Publishing Co.
CONTEMPORARY MARKETING, Boone & Kurtz, Dryden Press.