|12/10/2023 5:12:20 AM||
|Discipline and Nbr:
WINE PUBLIC RELATIONS||
Wine Public Relations
|Units||Course Hours per Week|| ||Nbr of Weeks||Course Hours Total
|Maximum||1.50||Lecture Scheduled||3.00||9 max.||Lecture Scheduled||27.00
|Minimum||1.50||Lab Scheduled||0||8 min.||Lab Scheduled||0
| ||Contact DHR||0|| ||Contact DHR||0
| ||Contact Total||3.00|| ||Contact Total||27.00
| ||Non-contact DHR||0|| ||Non-contact DHR Total||0
Title 5 Category:
AA Degree Applicable
Grade or P/NP
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
| ||Total Out of Class Hours: 54.00||Total Student Learning Hours: 81.00||
Course covers the essentials of effective promotion and sales of wine to consumers and the trade. Includes image creation, communication skills, media usage, special event staging, preparing a public relations (P.R.) plan and writing P.R. materials.
Limits on Enrollment:
Schedule of Classes Information
Course covers the essentials of effective promotion and sales of wine to consumers and the trade. Includes image creation, communication skills, media usage, special event staging, preparing a public relations (P.R.) plan, and writing P.R. materials.
(Grade or P/NP)
Limits on Enrollment:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Certificate Applicable Course
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
|CSU GE:||Transfer Area|| ||Effective:||Inactive:
|IGETC:||Transfer Area|| ||Effective:||Inactive:
Upon completion of this course the student will be able to:
1. Establish effective relations with media representatives.
2. Create effective content and format for promotional materials.
3. Assess public relations strategies for promoting wine sales.
4. Design a unique and consistent company/product image.
5. Develop methods for staging successful special promotional events.
6. Determine what effect design elements have on perception of a product.
Topics and Scope
I. Marketing your product
A. Creating a unique and consistent image
1. How to weave a story and create a solid foundation for a brand
2. Ways to effectively communicate this story
3. Innovative packaging of the story
4. Design elements and effect on product perception
5. Marketing tools to sell the story to distributors and consumers
B. Communication Skills
1. How to write a press kit
2. Writing an effective press release
3. Writing scripts for audio and video presentations
4. Promoting your product through photography
a. A picture speaks a thousand words
b. Brochures, photo albums for sales reps, press kits, slide
shows, video, etc.
II. Communicating Your Message to the Media
A. How to establish long-lasting, respectful relationships with the
B. How the press can support your brand
C. How to react to a changing media
III. Creating and Planning Unique Special Events that Support your Image
1. In-class oral presentations (2).
2. Write a press release.
3. Prepare a PR plan outline.
4. Analyze wine packaging and write a 1-page report about the effect of
design elements on how a product is perceived. Discuss in class.
5. Write 3-5 pages explaining the entire process involved in
carrying out a selected public relations strategy.
Methods of Evaluation/Basis of Grade.
Representative Textbooks and Materials:
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
35 - 50%
|Essay exams, Packaging report; PR plan outline.||
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
20 - 40%
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
5 - 20%
|Class performances, Oral presentations; Create/format a press release.||
|Exams: All forms of formal testing, other than skill performance exams.||Exams
15 - 25%
|Formal schedule exam: written.||
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
0 - 20%
Instructor prepared materials.