SRJC Course Outlines

10/1/2022 3:30:57 AMFASH 57 Course Outline as of Spring 2006

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  FASH 57Title:  FASHION BUYING  
Full Title:  Fashion Buying
Last Reviewed:2/22/2010

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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This course will introduce students to all duties and responsibilities of a buyer with emphasis on buying strategy. Included are types of retail stores and locations, merchandise selection, sale promotions, merchandise plans, inventory and assortments, pricing and selling. This class will prepare students for careers in retailing.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course will introduce students to all duties and responsibilities of a buyer with emphasis on buying strategy. Included are types of retail stores and locations, merchandise selection, sale promotions, merchandise plans, inventory and assortments, pricing and selling. This class will prepare students for careers in retailing.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 1997Inactive:Fall 2016
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Upon completion of this course, the student will be able to:
1.  Determine today's buying environment and trends.
2.  Evaluate consumer buying habits.
3.  Discuss the financial and operations dimensions of retail management.
4.  Assess continuous changes in the market place and their relationship
   to buying.
5.  Analyze market segments based on demographic, geographic and
   psychographic data.
6.  Select and evaluate buying sources.
7.  Negotiate and purchase in the market place.
8.  Develop a fashion buying plan.

Topics and Scope
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I.  The retail environment
   A.  Today's buying environment
   B.  The buying function in retailing
   C.  Buying for different types of stores
II. Identifying and Understanding the Customer
   A. Consumer buying habits
   B. Analyzing market segments
         1. Demographic data
         2. Geographic data
         3. Psychographic data
   C.  Gathering and processing information/data
   D.  Resources for making buying decisions
   E.  Forecasting and making buying decisions
   F.  Buying fashion merchandise
III. Retail Business Operations Management
   A. Financial dimensions
         1. Net sales
         2. Cost of goods sold
         3. Gross profits (margin)
         4. Operating expenses
 5. Net profit before taxes
    B. Operations Dimensions
       1. Store format and size
       2. Personnel utilization
       3. Maintenance
       4. Inventory management
       5. Security
       6. Insurance
 IV. Purchase Planning and Merchandise Control
   A.  Outlining a merchandise plan
       1. What merchandise to stock
       2. How much to buy
       3. When to buy
       4. Where to store
   B.  Factors in merchandise quality planning
       1. Target market
       2. Retailer's image
       3. Store location
       4. Knowing the competition
       5. Manufacturer's brands versus promotional brands
   C. Pricing in retail
   D.  Inventory control
V.  Merchandise Resources:
   A.  Selecting vendors and building partnerships with them
   B.  Buying from domestic sources
   C.  Buying from foreign markets
VI.  Buying techniques:
   A.  Negotiation in the market place
   B.  Making the purchase
VII.  Additional Responsibilities of the Buyer
   A.  Pricing the merchandise
   B.  Promoting the merchandise

Assignments:
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1.  Visit and compare types of stores: chain stores, retail stores and
independent stores and write 1-2 pages describing buying environment and
fashion trends observed.
2. Write a fashion buying plan (approximately 10-15 pages).
3. Conduct online research to determine demographics of a market segment
in a particular area of California or the U.S. Write a 3-5 page analysis
of market segments and projected buying habits.
4.  Track current fashions and forecast following season's merchandise by
collecting photos and articles. Organize in a manufacturer's notebook and
write a 2-5 page analysis supporting your forecast.
5.  Complete worksheets (2-5) on financial operations management.
6.  Read text (10-30 pages per week) and prepare for participation in
class discussions.
7. Tests (1-3); final exam.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
30 - 40%
Short papers; merchandise notebook
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
30 - 40%
Worksheets; questionnaire.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
25 - 40%
Multiple choice, True/false, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
Participation.


Representative Textbooks and Materials:
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Merchandise Buying and Management, 2nd Edition, 2001, by John Donnellan,
Fairchild Publishing.
Optional additional text: Merchandising Mathematics by Antigone
Kotsiopulos, 1995, Fairchild Publishing.

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