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|Discipline and Nbr:
|Units||Course Hours per Week|| ||Nbr of Weeks||Course Hours Total
|Maximum||3.00||Lecture Scheduled||3.00||17.5 max.||Lecture Scheduled||52.50
|Minimum||3.00||Lab Scheduled||0||17.5 min.||Lab Scheduled||0
| ||Contact DHR||0|| ||Contact DHR||0
| ||Contact Total||3.00|| ||Contact Total||52.50
| ||Non-contact DHR||0|| ||Non-contact DHR Total||0
Title 5 Category:
AA Degree Applicable
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
| ||Total Out of Class Hours: 105.00||Total Student Learning Hours: 157.50||
Survey of marketing aspects of the agriculture industry. An overview of the structure and institutional aspects of the marketing system including global agricultural markets. Industry studies of the marketing of selected locally grown commodities will be made.
Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Schedule of Classes Information
Survey of marketing aspects of the agricultural industry. An overview of the structure and institutional aspects of the marketing system including global agricultural markets. Industry studies of the marketing of selected locally grown commodities will be made.
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Both Certificate and Major Applicable
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
|CSU GE:||Transfer Area|| ||Effective:||Inactive:
|IGETC:||Transfer Area|| ||Effective:||Inactive:
|CSU Transfer:||Transferable||Effective:||Fall 1981||Inactive:||
The student will:
1. Define the functions of marketing, where and how they are performed.
2. Identify general problems in the marketing system.
3. Identify problems of specific commodities in local area.
4. Discuss and diagram how to use marketing channels in our area.
5. Identify current trends in marketing.
6. Define the role of government in agricultural marketing.
7. Define the role of marketing cooperatives.
8. Define risk and develop plans for reducing risk.
9. Identify the marketing alternatives available to individual firms.
10. Collect and analyze marketing information.
11. Identify and design a marketing strategy for a specific commodity.
12. Chart and interpret market information.
13. Analyze market structure of specific agricultural commodities of local
Topics and Scope
1. The Framework of Agricultural Markets
a. Food marketing
b. Analyzing marketing performance
c. Agricultural production and marketing
2. Food Markets and Institutions
a. Food consumption and marketing
b. Food processing and manufacturing
c. Food wholesaling and retailing
3. Prices and Marketing Costs
a. Price analysis
b. Competition in food markets
c. The behavior of farm prices
d. Food marketing costs
4. Functional and Organizational Issues
a. Organization of food markets
b. Cooperatives in the food industry
c. Market power and bargaining associations
d. Market information
e. Standardization and grading
5. Government and Food Marketing
a. Price, income, and marketing programs
b. Forward contracting
c. Price risk management
6. Specific Commodity Marketing
a. Overview of U.S. production
b. Overview of California market
c. Overview U.S. market
d. Overview of global market
Problem sets, curriculum assignment, term paper.
Methods of Evaluation/Basis of Grade.
Representative Textbooks and Materials:
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
20 - 25%
|Written homework, Essay exams, Term papers||
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
15 - 20%
|Homework problems, Quizzes, Exams||
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
15 - 20%
|Exams: All forms of formal testing, other than skill performance exams.||Exams
30 - 40%
|Multiple choice, True/false, Matching items, Completion||
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
0 - 0%
MARKETING OF AGRICULTURAL PRODUCTS; by Richard L. Kohls and Joseph N. Uhl,
8th ed., 1998.