SRJC Course Outlines

7/6/2022 3:34:21 PMAGBUS 61 Course Outline as of Fall 2004

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  AGBUS 61Title:  AGRICULTURAL MARKETING  
Full Title:  Agricultural Marketing
Last Reviewed:9/24/2018

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:  WINE 61
Formerly:  AG 74

Catalog Description:
Untitled document
Survey of marketing aspects of the agriculture industry.  An overview of the structure and institutional aspects of the marketing system including global agricultural markets.  Industry studies of the marketing of selected locally grown commodities will be made.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Survey of marketing aspects of the agricultural industry.  An overview of the structure and institutional aspects of the marketing system including global agricultural markets.  Industry studies of the marketing of selected locally grown commodities will be made.
(Grade Only)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 1981Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
Untitled document
The student will:
1.  Define the functions of marketing, where and how they are performed.
2.  Identify general problems in the marketing system.
3.  Identify problems of specific commodities in local area.
4.  Discuss and diagram how to use marketing channels in our area.
5.  Identify current trends in marketing.
6.  Define the role of government in agricultural marketing.
7.  Define the role of marketing cooperatives.
8.  Define risk and develop plans for reducing risk.
9.  Identify the marketing alternatives available to individual firms.
10. Collect and analyze marketing information.
11. Identify and design a marketing strategy for a specific commodity.
12. Chart and interpret market information.
13. Analyze market structure of specific agricultural commodities of local
   region.

Topics and Scope
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1.  The Framework of Agricultural Markets
   a. Food marketing
   b. Analyzing marketing performance
   c. Agricultural production and marketing
2.  Food Markets and Institutions
   a. Food consumption and marketing
   b. Food processing and manufacturing
   c. Food wholesaling and retailing
3.  Prices and Marketing Costs
   a. Price analysis
   b. Competition in food markets
   c. The behavior of farm prices
   d. Food marketing costs
4.  Functional and Organizational Issues
   a. Organization of food markets
   b. Cooperatives in the food industry
   c. Market power and bargaining associations
   d. Market information
   e. Standardization and grading
   f. Transportation
   g. Storage
5.  Government and Food Marketing
   a. Price, income, and marketing programs
   b. Forward contracting
   c. Price risk management
6.  Specific Commodity Marketing
   a. Overview of U.S. production
   b. Overview of California market
   c. Overview U.S. market
   d. Overview of global market
   e. Implications

Assignments:
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Problem sets, curriculum assignment, term paper.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 25%
Written homework, Essay exams, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
15 - 20%
Homework problems, Quizzes, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
15 - 20%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
30 - 40%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%
None


Representative Textbooks and Materials:
Untitled document
MARKETING OF AGRICULTURAL PRODUCTS; by Richard L. Kohls and Joseph N. Uhl,
8th ed., 1998.

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