SRJC Course Outlines

10/1/2022 4:57:10 AMFASH 52.2 Course Outline as of Fall 2004

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  FASH 52.2Title:  VISUAL MERCHANDISING  
Full Title:  Visual Merchandising
Last Reviewed:3/13/2017

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum2.00Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum2.00Lab Scheduled1.5017.5 min.Lab Scheduled26.25
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 105.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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The study of creative fashion presentations as used by merchandisers. Students will study all aspects of fashion display, including design principles, color, lighting, signs, graphics, fixtures, props, accessories, and mannequins. Students will produce various display windows.

Prerequisites/Corequisites:


Recommended Preparation:
Course Eligibility for ENGL 100 OR Course Eligibility for ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
The study of creative fashion presentations as used by merchandisers. Students will study all aspects of fashion display, including design principles, color, lighting, signs, graphics, fixtures, props, accessories, and mannequins.  Students will produce various display windows.
(Grade or P/NP)

Prerequisites:
Recommended:Course Eligibility for ENGL 100 OR Course Eligibility for ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2004Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Upon successful completion of the course, students will be able to:
1.  Conceive and develop fashion presentations, applying the principles,
   procedures, and techniques of creativity as they are practiced by
   professional fashion directors/coordinators.
2.  Identify and evaluate market research sources for creative fashion
   presentations as they relate to textiles, manufacturing, the regional
   marts, video, retailing ready-to-wear, and the cosmetics industry.
3.  Compare market research sources of information that are available
   to professional fashion directors/coordinators for trend tracking and
   analysis of a season.
4.  Professionally produce color cards, reports, and forecast
   presentations for all levels of the market.
5.  Employ fashion terminology and learn the procedures for fashion
   presentation production in the primary and secondary markets, regional
   marts, and at retail.
6.  Evaluate careers in fashion by becoming familiar with the diversified
   job opportunities in the industry for fashion directors/coordinators.

Topics and Scope
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Topics will include but not be limited to:
I.  History of visual merchandising
II. Types of visual merchandising and what they accomplish
 A. Window display
 B. Store interiors
III.  Design principles as applied to visual merchandising
 A. Interior and exterior spaces
 B. Line
 C. Composition
 D. Dominance
 E. Contrast
 F. Proportion
 G. Rhythm
 H. Repetition
IV.  Lighting as applied to visual merchandising
 A. Color of light and filters
 B. Window lighting
 C. Interior lighting
 D. Types of light and fixtures
V. Signs and graphics as applied to visual merchandising
VI. Retail interior and exterior spaces as applied to visual
   merchandising
VII. Elements of Display
 A. Contemporary fixtures
 B. Mannequins
 C. Props
 D. Accessories
VIII. Career opportunities in visual merchandising
 A. Trade shows and exhibit design
 B. Home fashions
 C. Styling
 D. Special events
 E. Malls
 F. Store planning and fixture design
 G. Display manufacturing
 H. Mannequin design and manufacture
 I. Point of purchase
IX. Market Research
 A. Trend tracking
 B. Seasonal analysis
 C. Sources of inspiration

Assignments:
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1.  Create window displays in Garcia Hall.
2.  Create a window display in a community retail store.
3.  Participate in field trips to various community retailers.
4.  Prepare 4-7 short reports on various in-class and retail display
   presentations.
5.  Midterm and final exam.
6.  Read from textbook.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 30%
Written homework, 4 to 7 written reports on visual presentations.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 40%
Field work
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
30 - 40%
Class performances, Displays.
Exams: All forms of formal testing, other than skill performance exams.Exams
20 - 30%
Mid-term & final exams.
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 20%
Attendance & participation.


Representative Textbooks and Materials:
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Visual Merchandising, 4th edition. Pegler, Martin M. Fairchild, 1998.

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