SRJC Course Outlines

9/24/2022 6:34:51 PMBMK 60 Course Outline as of Fall 2006

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  BMK 60Title:  RETAIL MARKETING  
Full Title:  Retail Marketing
Last Reviewed:5/9/2016

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Survey of independent, chain and department store merchandising operations and management.  Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control, and merchandising policies.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Survey of independent, chain and department store merchandising operations and management. Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control, and merchandising policies.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 1981Inactive:Fall 2020
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Upon completion of this course, the student will be able to:
1. Critique the role and contribution of retail establishments in American
  society and appraise employment opportunities.
2. Evaluate the environment of retailing, management functions, effective
  strategies and organizational structures used by retail management.
3. Judge distribution and information systems with the intention to build
  sustainable competitive advantage based on a strategic profit model.
4. Develop skill, through the use of cases and projects, in the solving
  of varied functional problems in retailing.
5. Critique a retail image used to establish and maintain communication
  with customers and assess customer relationship management.
6. Compare and contrast nontraditional forms of retailing and summarize
  the principle capabilities required to manage a profitable retail
  multichannel business.
7. Survey buying systems, international sourcing decisions, and guidelines
  for maintaining strategic vendor relationships.
8. Examine effective retail floorplan layout and design of physical space.
9. Develop customer service strategies to positively influence customer
  perception of service quality.

Topics and Scope
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Topics will include, but not be limited to:
A.  Introduction to retailing
   1. historical overview
   2. building and sustaining relationships in retailing
   3. strategic planning in retailing
   4. careers in retailing
B.  Situation analysis and organizational structure
   1. retail institutions by ownership
   2. retail institutions by store based strategy mix
   3. Web, non-storebased and other forms of nontraditional retailing
C.  Targeting customers, gathering information, and selecting a location
   1. identification and understanding consumers
   2. information gathering systems and processing in retailing
   3. trading area analysis
   4. site selection, layout, design and space planning
D.  Managing a retail business
   1. retail organization and human resource management
   2. operations management: financial dimensions
   3. operations management: operational dimensions
E. Merchandise management and pricing
   1. developing strategic merchandise plans
   2. implementing merchandise plans
   3. financial merchandise management
   4. pricing in retailing
F. Communicating with the customer
   1. establishing and maintaining a retail image
   2. researching customer expectations and perceived level of service
   3. overview of customer relationship management
   4. promotional strategies
G. Strategic profit model
H. Integrating and controlling the retail strategy
  1. retail information systems and supply chain management
  2. retail communication mix
  3. controlling costs
  4. measuring service performance

Assignments:
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Assignments will include, but not be limited to:
1. reading assignments of between 10-30 pages per week
2. case studies that illustrate various functional problems in retailing
3. individual or group report: traditional/nontraditional retail analysis
4. written project on local retail economy considering target market,
  competitors, and potential to increase market share
5. field work and online research regarding retail marketing management
6. writing assignment: analysis of multichannel retailer examining layout,
  design, and flexibility of merchandising techniques and/or strategies
7. not less than three exams, two of which should include short essay(s)
  directly related to retail marketing principles

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 30%
written project, writing assignment
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 30%
Field work, individual or group report
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
50 - 60%
Multiple choice, True/false, short essay(s)
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%
None


Representative Textbooks and Materials:
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Retail Management: A Strategic Approach. Berman, Barry and Evans, Joel R.
Pearson Prentice Hall: 2007

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